09 January 2014
OSN, the region's leading pay-TV network, has increased its South Asian content with the addition of GEO News and SAB TV for OSN Pehla subscribers. Available exclusively on OSN Pehla, GEO News is the highest rated news broadcaster from Pakistan. The channel offers premium content for Urdu-speaking expatriates with a focus on news and current affairs. Extremely popular with families, the Indian comedy entertainment channel, SAB TV is the only one in its genre. Owned by Multi Screen Media, it has achieved an impressive 300% growth in viewership over the last few years, particularly among youth and children.
The newest additions follow the recent revamp of CricOne to OSN Sports Cricket HD, showcasing cricket from across the world, live and exclusive, including the prestigious India Premier League (IPL). GEO News and SAB TV add to OSN Pehla's growing portfolio of over 30 popular South Asian channels in Hindi, Urdu, Bengali, Tamil and Malayalam. David Butorac, chief executive officer of OSN, said: "Since its launch in August 2013, the response to OSN Pehla has been overwhelming. The large community of South Asians who live in the Mena region can now have complete control over their entertainment experience though our award-winning technology and can enjoy world-class cricketing action in high definition."
He added: "GEO News and SAB TV have clearly proved their popularity among South Asians. With the addition of several channels planned in the next few months, we are redefining the South Asian TV experience." Iman Aslam, President, GEO TV Network said: "GEO News has set its ambition to be ubiquitous. Our launch on OSN Pehla brings us closer to our mission in the Middle East. As a credible source of news and current affairs in Urdu, GEO News enjoys a loyal and well informed audience. With an estimated 1.8 mn Urdu speaking expatriates in the region, GEO News is sure to become the expat's window to their homeland to stay on top of local issues. "
Neeraj Arora, EVP and Head of International Business, Multi Screen Media adds: "We identified a unique offering in the South Asian television sector with SAB TV, which offers round-the-clock and original family comedy content. Our emphasis is to connect with families by providing innovative, light-hearted and clean entertainment. Our partnership with OSN will take SAB TV to a wider audience of not just Indians but people from across South Asia, who live and work in the Mena region." GEO News and SAB TV will be available on OSN Pehla Variety and OSN Pehla Prime Packages.
OSN, the region's leading pay-TV network, has increased its South Asian content with the addition of GEO News and SAB TV for OSN Pehla subscribers. Available exclusively on OSN Pehla, GEO News is the highest rated news broadcaster from Pakistan. The channel offers premium content for Urdu-speaking expatriates with a focus on news and current affairs. Extremely popular with families, the Indian comedy entertainment channel, SAB TV is the only one in its genre. Owned by Multi Screen Media, it has achieved an impressive 300% growth in viewership over the last few years, particularly among youth and children.
The newest additions follow the recent revamp of CricOne to OSN Sports Cricket HD, showcasing cricket from across the world, live and exclusive, including the prestigious India Premier League (IPL). GEO News and SAB TV add to OSN Pehla's growing portfolio of over 30 popular South Asian channels in Hindi, Urdu, Bengali, Tamil and Malayalam. David Butorac, chief executive officer of OSN, said: "Since its launch in August 2013, the response to OSN Pehla has been overwhelming. The large community of South Asians who live in the Mena region can now have complete control over their entertainment experience though our award-winning technology and can enjoy world-class cricketing action in high definition."
He added: "GEO News and SAB TV have clearly proved their popularity among South Asians. With the addition of several channels planned in the next few months, we are redefining the South Asian TV experience." Iman Aslam, President, GEO TV Network said: "GEO News has set its ambition to be ubiquitous. Our launch on OSN Pehla brings us closer to our mission in the Middle East. As a credible source of news and current affairs in Urdu, GEO News enjoys a loyal and well informed audience. With an estimated 1.8 mn Urdu speaking expatriates in the region, GEO News is sure to become the expat's window to their homeland to stay on top of local issues. "
Neeraj Arora, EVP and Head of International Business, Multi Screen Media adds: "We identified a unique offering in the South Asian television sector with SAB TV, which offers round-the-clock and original family comedy content. Our emphasis is to connect with families by providing innovative, light-hearted and clean entertainment. Our partnership with OSN will take SAB TV to a wider audience of not just Indians but people from across South Asia, who live and work in the Mena region." GEO News and SAB TV will be available on OSN Pehla Variety and OSN Pehla Prime Packages.
© Gulf Times 2014
