DUBAI - His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, has launched 8-language 'Mystery Shopper' application to enhance the role of customers, and measure the performance of government entities and efficiency of the services they provide.

His Highness Sheikh Mohammed affirmed, "That every individual in our community in the UAE is a partner in improving government services, and that every customer is a mystery shopper who will be the judge and the measure for the performance of any government entity and the efficiency of services it provides." The application has been developed by the government of the UAE with the objective of enhancing the role of the customers, and preparing them to become active partners in developing and enhancing services by capturing their ideas and suggestions.

The application represents the first nationwide smart platform in the world, in 8 languages, accessible by every resident of the country, to evaluate government services using their smartphones, thereby making each individual a mystery shopper.