11 November 2008
Midas, Jordan's leading furniture retail outlet, held a 4-day training workshop for its entire management team last month, to enhance their grasp of marketing trends and customer behavior.
Hosted at Midas Showrooms, and conducted by Company CEO, Mr Raja Khouri, the workshop touched on areas relevant to market analysis, consumer demand trend determination, competitor trend review, self-evaluation, distribution channels assessment, marketing mix review, economic examination, and marketing plan development.
Khouri said, "The desired effect from this workshop is to develop a more effective marketing mix for our products. We hope that our team members are completely familiarized with customer demands and trends; as such, comprehension would enable us to provide products and services that would adhere to the customers' changing tastes. By witnessing positive feedback from the workshop, we at Midas, are committed to hosting similar learning experiences, for our expanding family in the near future.
Midas, Jordan's leading furniture retail outlet, held a 4-day training workshop for its entire management team last month, to enhance their grasp of marketing trends and customer behavior.
Hosted at Midas Showrooms, and conducted by Company CEO, Mr Raja Khouri, the workshop touched on areas relevant to market analysis, consumer demand trend determination, competitor trend review, self-evaluation, distribution channels assessment, marketing mix review, economic examination, and marketing plan development.
Khouri said, "The desired effect from this workshop is to develop a more effective marketing mix for our products. We hope that our team members are completely familiarized with customer demands and trends; as such, comprehension would enable us to provide products and services that would adhere to the customers' changing tastes. By witnessing positive feedback from the workshop, we at Midas, are committed to hosting similar learning experiences, for our expanding family in the near future.
© The Star 2008
