Business France, the national agency supporting the global development of the French economy, has announced the launch of its first ever virtual showroom, the French Design Corner Middle East.
It is an innovative space dedicated exclusively to interior design professionals and architects in the Middle East region.
The initiative is a unique opportunity to highlight the creativity, elegance, and history of the French know-how in high potential markets, through a new catalogue and experience!
Launched on December 1, the platform aims to highlight the French creative designs with high potential of development in the region. This platform is also dedicated exclusively to design professionals who want to explore a unique know-how and an exceptional portfolio of brands.
Business France Middle East Managing Director Frederic Szabo said: "While waiting for the much-awaited better days more conducive to in-person meetings, entrepreneurs, architects, decorators and interior design professionals can connect virtually through this new platform.
"The French Design Corner Middle East aims to offer a space to explore exceptional French designers and get to know more about the country's luxury industry, in a short moment of sharing knowledge and enriching experiences for all," he stated.
"Highly appreciated globally, and in the Middle East in particular, the French products are a guarantee of quality," said Szabo.
"Some of the French brands are well established in the region, mainly in the field of luxury, such as Ligne Roset, Roche Bobois or Lalique for decorative items. In 2019, France remained the world’s 4th largest exporter of luxury items. Driven by its artistic and technological conceptions and eco-friendly approach, the French trend remains attractive in the region," he noted.
Internationally renowned for its refinement as well as for its ability to discover new trends, France is one of the leading players in the design field, he added.
According to him, 'Made in France' is synonymous with quality, style, and know-how. As proof of that, many internationally acclaimed labeling associations certify the French excellence, such as Comité Colbert, EPV, Origine France Garantie, France Eclat.
With its exclusive portfolio covering a wide range of products, from the basic to the most prestigious products, the French Design Corner Middle East showcases tableware, furniture, home linen, decorative items and home accessories.
"This showroom is a digital alternative to a new form of discussion and presentation, as it has been designed to meet the mutual need for proximity between partners in the Middle East and France," added Szabo.-TradeArabia News Service
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