TRA INC
Business Summary
TRA, Inc. is a United States-based media marketing and analytics software company. The Company's products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment. Its web-based Media TRAnalytics platform allows networks, agencies and advertisers to plan, buy, sell and measure the effectiveness of television advertising by finding The Right Audience through matching the households television advertisement exposures with the actual purchases of the products being advertised in that same household. It also offers TV-HealthRatings, which is a pharmaceutical advertising product.
Country of Incorporation
United States of America
Incorporation Date
1991-07-25
Business Sector
Industrial & Commercial Services
Company Address
17th Floor, 52 Vanderbilt Avenue
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