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Dubai, UAE- Rawaj International the premiere boutique Public Relations and Communications agency in the MENA region signed an agreement yesterday in Dubai for an exclusive strategic partnership with Sergat, the specialist communications Agency for the tourism, hospitality, aviation and passenger transportation industries, to offer professional PR and communication services in Europe and Asia.
Rawaj International, established in 2001 with its headquarters in Dubai, is the Middle East's leading Boutique PR Agency. With a profound knowledge of various markets and services such as media relations, event management, research & counselling, strategic partnerships, crisis management, communications management, reputation management and digital marketing, Rawaj has added its signature flair to many firsts in the region. Founded 28 years ago (1987) in Barcelona, Sergat is, internationally, one of the longest established specialist agencies in its field and the pioneer in Spain.
The joint objective of Rawaj and Sergat is to lead the specialist communication for the tourism, hospitality, aviation and visitor attractions industries in Europe, Asia and in the MENA region.
Lale Ansingh, Founder and Managing Director of Rawaj International summarizes the partnership best by saying "Rawaj International and Sergat are joining forces to extend their service reach across various borders. Merging the expertise of both parties will be a recipe for definite success. With this partnership we will be leveraging our market position to a new level".
By their previous partnership with Mileage Communications Group in 2013, Sergat extended its presence in Asia with company's headquarters in Singapore along with presence of 15 offices in 9 key markets around the continent. In their collaboration with Rawaj International, Marc Meister von Graffenried, Founder and Managing Director of Sergat states "The alliance and partnership between Sergat and Rawaj creates many synergies and benefits for the clients, both for regional ones as for international ones. Our vision is to position ourselves as the key specialist communications agencies for the tourism sector in UAE and Middle East as the region is rapidly developing with a strong projection for the future. Both parties understand leadership in quality terms, where we believe we can offer unique advantages and values to the interested companies".
The consolidation of the market-leading strengths of each company with the new partnership enables both parties to leverage their services to a new level in Public relations and Communications in the tourism industries by reaching multiple regions.
Rawaj International
Ece Barlah
Ece.b@rawajinternational.com
Merve Selcuk
merve.s@rawajinternational.com
Tel.+971 4 4301448
About Rawaj International
RAWAJ International, established in 2001 is a multifaceted boutique communications agency facilitating its clients with PR, Events & Marketing services in the Middle East and North Africa (MENA). Offering a personal touch through dedication to detail, perfection and strategically innovative communication solutions, Rawaj has enabled to be recognised as a premiere agency in the region. This approach has attracted an extensive portfolio of top-tier clientele in the corporate, cultural, economic, education, fashion, governmental, hospitality, I.T, political, retail, and tourism industries. With its full range of national and regional innovative solutions for communications, Rawaj has proudly added its signature flair to many FIRSTs in the region. Since its establishment, Rawaj has been pioneering the way for some of the world's most influential brands from various fields.
More info: www.rawajinternational.com/
About Sergat
Sergat, established in 1987 in Barcelona, is the pioneer specialist Agency in Spain and internationally one of the longest established and leading PR & Communications Agencies for the tourism, hospitality and aviation industries. Headquartered in Spain, Sergat has a network of independent specialist Agencies and strategic partners in the major markets in Europe, Middle East and Asia. In 2003, Sergat was admitted as a member of the UNWTO as first specialist Agency. Since its beginnings, Sergat serves some of the most distinct organisations and companies from around the globe. Given its portfolio of clients and activities, Sergat is a specialist Agency for Crisis Communication.
More info: www.sergat.com
© Press Release 2015
