07 April 2013
Dubai, UAE - Pragma Group's Chairman, Joe Tabet, was chosen as Emirates Knight for Lifestyle and Hospitality during the international conference meeting dubbed as "Emirates Knights 2013". The Emirates Knight is an icon of excellence and business achievement where every business leader is a knight in their own domain by taking the ownership of the advancement and progress of a prosperous Dubai under the wise leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister of UAE and Ruler of Dubai, "Arab knight" and his highness' sons, may God protect them.

In June 1991, Joe's career started in the UAE where he progressed and worked his way up in the IT and telecom fields, he occupied senior positions in leading organizations and incubated various companies in these sectors. In 2003, Tabet founded Pragma Group still focusing on his field of expertise yet adding a new element that was one of his all time passions, LIFESTYLE, Thus balancing the art and science under one business umbrella.

Pragma Lifestyle is the division of the group that specializes in the entertainment, fashion, leisure and hospitality industries. Ranging from the homegrown to the globally prestigious, Pragma Lifestyle's portfolio includes several leading brands such as Le Talleyrand, Cavalli Club, Restaurant & Lounge, Cavalli Caffé, Cirque du Soir, Bo House Café, Lina's Café, Health Factory, and Epicure Catering.

"I am deeply honored to be as the Emirate Knight for Lifestyle and Hospitality. I'd like to share this recognition with everyone who has worked so tirelessly to make Pragma Group, particularly Pragma Lifestyle, the organization that it is today. It is relevant not only as a business entity but also as a contributor towards the progress of our beloved home, Dubai and the UAE as a whole. My dedicated team and I can only promise to never falter in giving our best in this sector so that together with the leadership of my co-Emirates Knights, Dubai remains to be on the map as a world leading country," explained Joe Tabet.   

Held on the 4th of April, 2013 at the Palm, Atlantis Hotel, "Emirates Knights 2013" was attended by government officials, respected members of the Royal family, under the leadership of His Highness Sheikh Juma Bin Maktoum Bin Juma Al Maktoum, may God protect him, international dignitaries, and members of the governments and hundreds of important decision makers from various countries. Aside from being a night of recognition, the event has also become a forum for discussing current and future economic, business and energy growth in the UAE.

About Pragma Group
Pragma Group is an organization that balances the art and science of business. Focusing on two essential areas of today's modern world, lifestyle and technology, Pragma Group blends skill and investment to grow brands within these two industries using the most effective business models and partnerships to make it happen. 

Pragma Lifestyle is the division of the group that specializes in the entertainment, fashion, leisure and hospitality industries. Ranging from the homegrown to the globally prestigious, Pragma Lifestyle's portfolio includes several leading brands such as Le Talleyrand, Cavalli Club, Restaurant & Lounge, Cavalli Caffé, Cirque du Soir, Bo House Café, Health Factory, Lina's Café and Epicure Catering.

Other sectors of Pragma include Pragma Technologies, Pragma Management International, Pragma Venture Capital and Pragma Marketing. Pragma Technologies,  is a group of companies covering the IT and Telecom spectrums from all angles including Systems Integration, ERP Implementation, Networking, Mobile Phones Distribution, Gaming Consoles Distribution, and Gaming Publicizes Distribution. Pragma Management International, is the group's management arm, under which are White Label, Three Dots, Paragon and CDSI. Pragma Venture Capital's core responsibility is identifying and incubating new opportunities in the market and initiating them, and Pragma Marketing houses Katch International and Dynamic Motion offering holistic communications and events solutions.

With unsurpassed experience garnered over many years in the Middle East and beyond, Pragma Group offers sustainable success for its businesses, partners and investors from around the region and the world.

© Press Release 2013