Dubai-UAE: 22 February, 2015 - Damas, the Middle East's leading jewellery and watch retailer, has opened its latest Damas store at Yas Mall Abu Dhabi, showcasing contemporary styles in high fashion jewellery, diamonds and precious gemstones in a variety of innovative in-house styles and selections from international brands.

The elegant interiors of the store epitomise luxury and are complemented by an enhanced level of customer service that focuses on building long-term relationships and offering Damas customers the ultimate bespoke shopping experience in Abu Dhabi. The new Damas store includes novel designs from well-known and beloved Damas brands such as Farfasha, Vera, Orana, Vera, Solana, Frasha and Spring. Also showcased are some of Damas's finest international brands such as Roberto Coin, Fope, Marco Bicego and Louis Moinet.

Kevin Ryan, Retail Director at Damas, said: "We are incredibly proud of the growth of Damas, but even more thankful that our customers continue to value the quality, range and experience that we offer at our stores. Our newest location reflects all the elements that make the Damas brand truly special. We look forward to serving the Abu Dhabi community as we continue to bring the Damas experience to customers nationwide."

Building upon its rich legacy of more than a hundred years, Damas commands an outstanding industry reputation for exemplary quality, unparalleled designs and unmatched craftsmanship. The brand's stringent standards ensure that an invoice from Damas is as good as any gemological lab certification.

To learn more about Damas and its new products and branches, visit www.damasjewellery.com

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About Damas:
Damas is the leading luxury jewellery and watch retailer in the Middle East. Since its inception in 1907, the brand has been setting the standards in their trade by providing unmatched quality, luxury and glamour with an air of Middle Eastern mystique.

The company has grown from a UAE-based retailer into a global brand name, with a large portfolio of renowned global luxury brands including Graff Diamonds, Garrard, Roberto Coin, Mikimoto, Paspaley, Forevermark, Theo Fennell, ParmigianiFluerier, and Girard Perregaux, Perrelet, Magerit among many others. Damas' popular in-house brands include Farfasha, OneSixEight, Farasha, Gehna, Hayati, Legacy, Fulla and many more.

Headquartered in Dubai, United Arab Emirates, the company today operates around 300 outlets distributed across 11 countries. The company has earned many awards including the prestigious De Beers Award 2000, 2004 and 2007 for jewellery design.

For more information please contact:
Fatina Al Arda
Tel: +9714445 9583
E-mail: fatinaa@damasjewellery.com

Ana Parker
Tel : +971 55 954 8661
E-mail : aparker@apcoworldwide.com

© Press Release 2015