3 November 2013
Luxury hotels in Dubai are increasingly turning to music and video technology to enhance their brand experience, according to multimedia specialist PlayNetwork - whose client base in Dubai has doubled in the past year.
PlayNetwork, a global innovator of multimedia technology, began working with hotels in Dubai in 2011. In the past year the company has seen its customer base in Dubai grow two-fold, indicating an increasing need for digital technology in hotels in the Middle East.
PlayNetwork's audio and visual technology is designed to enhance brands' distinctive features by allowing them to deliver bespoke music and video messaging content.
The news coincides with feedback from The Hotel Show, which was held at the Dubai World Trade Centre in September. The event heard industry experts urging hotels to use technology to boost revenue.
PlayNetwork's clients in Dubai, which are all part of large hotel groups, selected the company to enhance their image and extend brand association through specialised customer experiences.
"Our Dubai clients' ultimate goals are to offer luxury customer experiences," said Jo Logan at PlayNetwork. "We've worked with the brands to help them achieve this by deploying tailor-made video and music technology that builds brand affinity and enhances the hotels' features."
PlayNetwork works with some of the world's largest brands, including Starbucks, Ray-Ban, Victoria's Secret and Abercrombie & Fitch.
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About PlayNetwork
PlayNetwork creates entertainment and digital media experiences that build lasting impressions with customers worldwide. Our efforts help brands deepen their relationships with customers through Comfort + Discovery, developing emotional bonds that drive lifetime value. Our clients engage us for custom music and media supervision, A/V systems engineering and installation, branded entertainment campaigns, technology and innovation development, global music and content licensing, original video and motion graphics, social media activation, advertising networks, and more. We partner with over 300 brands across 80,000 locations in 90 countries, our work touching more than 100 million people every day. For more information, visit www.playnetwork.com or connections.playnetwork.com.
Contact:
PR enquiries:
Stephanie Dunleavy
PR Manager
07510 773016
SDunleavy@playnetwork.com
Other enquiries:
Kim Fleming
Director of Sales and Marketing EMEA
+44 (0) 203 195 0970
KFleming@playnetwork.com
© Press Release 2013
