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• Thriving real estate market and strong demand for premium bedding products drive industry growth in the Kingdom
Dubai - Intercoil International, the region's leading manufacturer, retailer and distributor of premium beds, bedding and bedroom furniture, has announced the opening of two new retail showrooms in Saudi Arabia. Located in Al Ehsaa and Jubail, the showrooms are among the first internationally to be branded under the new identity 'The Bedroom by Intercoil'. The new locations will increase the company's retail presence in the Kingdom to five retail outlets, including those already operational in Dammam, Al Khobar and Jeddah.
A UAE success story that has earned awards for innovation, social responsibility and business excellence, Intercoil International currently operates a chain of 23 retail outlets across the region and its products are distributed through reputable independent retails in 23 countries throughout the MENA region and the Levant. The company is also the exclusive licensee in the Middle East for leading US bedding company, Simmons, a preferred brand around the world for many decades.
"The Saudi Arabian furniture market is one of the fastest growing and dynamic sectors in the region, mainly due to infrastructure development and the increase in the real estate market in the country. The fact that 25% of our total international sales come from the Kingdom, combined with the strong appetite of the Saudi consumer for premium bedding products, makes the country one of the most interesting markets for Intercoil," said Hassan Al Hazeem, Managing Director of Intercoil. "Our intention is to introduce Intercoil premium brands and bedding solutions to as many cities as possible in Saudi Arabia, and we plan to open another ten retail locations in the next 24 months in Makkah, Medina, Riyadh, Jeddah and Al Khobar."
'The Bedroom by Intercoil' is a one-stop shop for sleep, offering complete bedroom furniture suites, mattresses, bed linen and accessories for every member of the family, and caters to all preferences, needs and budgets. Intercoil showrooms provide access to the comfort, support and durability of the latest innovations in mattress design, as well as to an extensive range of ready-made furniture and custom-built designs to suit all tastes and preferences.
Recent research commissioned by Intercoil and conducted by YouGov in October 2014 under the 'Sleep Matters' umbrella - a community initiative aiming to raise awareness about the importance of a healthy sleep - has revealed that almost 40% of KSA residents have trouble sleeping. According to the survey, the top factors that influence the quality of sleep are: daily life worries and stress, bedroom temperature, noise, and the quality of mattress, which the majority believes is the most important item in the bedroom.
"'The Bedroom by Intercoil' is not only a destination for people looking to buy a mattress or a bed, but a place where we constantly engage with people who are looking to improve the quality of their sleep, striving to have a positive impact on their lives," Al Hazeem said.
Showroom address and opening hours:
• Al Ehsaa showroom is located in Jarir Plaza, on Ain Najim Street (near the government offices).
• Jubail showroom is located in Al Fanateer, in Jubail Industrial City (near the Chamber of Commerce building)
'The Bedroom by Intercoil' is open seven days a week. Store hours are Saturday through Thursday, 9:00 am to 12:00 pm and 4:00 pm to 11:00 pm and Friday 4:00 pm to 11:00 pm.
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About Intercoil International
Established in 1974, Intercoil International is a leading UAE based manufacturer, distributor and retailer of total sleep solutions across the MENA region. The company is a family-owned business, founded by the late Mr. Abbas Ali AI-Hazeem, and currently managed by Mr. Hassan Abbas AI-Hazeem, who is passionately committed to developing Intercoil into a globally recognised brand, achieving sustainable growth and becoming the market leader in orthopaedic sleep systems in the region. With a strong presence in 23 countries and employing 450 people, Intercoil International is committed to increasing its regional presence and expanding its production capacity. Intercoil's brand promise is to increase awareness about the importance of a healthy sleep and to proudly promote the "Made in UAE" mark. The first in its industry to achieve the ISO9001:2000, ISO14001, and OHSAS18001 quality management certificates, Intercoil was ranked fourth in the Dubai SME 100, 2012 edition and has been awarded the Dubai CSR label for the last four consecutive years. Holding the Dubai Quality Appreciation Certificate, Intercoil International produces its own range of foam, mattresses and furniture products and is the exclusive licensee of Therapedic for the GCC and Simmons for the Middle East. In November 2013, Intercoil has been honored with the prestigious Mohammed Bin Rashid Al Maktoum Business Award, for exceptional business performance, followed by the Dubai Human Appreciation Award in 2014.
For more information about Intercoil International, please visit: www.intercoil.com
For further information please contact:
Claudia Curici
Senior Account Manager, Mojo PR
+971 55 3773977
claudia@mojo-me.com
Raw'a Al Shamaileh
PR Executive, Mojo PR
+971 55 1555753
rawa@mojo-me.com
© Press Release 2015
