New and Innovative Boom Key feature delivers an innovative user experience by offering custom-made features for taking photos, listening to music, the user interface and gaming
The IDOL 4 series offers a stunning display and pro-quality camera
The superior audio experience is supported by Waves and JBL with high quality in-box JBL headphones
The IDOL 4 series is reversible in three ways: sound that goes from left to right, front to back and a user interface that works upside down
Dubai, UAE - Alcatel announces the launch of its premium IDOL 4 smartphone series in the Middle East. Building on the success of its trend-setting IDOL 3, the uniquely designed IDOL 4 and IDOL 4S smartphones, which won 14 awards at the Mobile World Congress in Barcelona this February including Best Affordable Smartphone, take everything up a notch with a new Boom Key and an augmented multimedia experience.
"With the introduction of the IDOL 4 series in the Middle East, we are once again showcasing our commitment to democratising innovation to our customers in the region", said Nauman Durrani, General Manager of Alcatel in the Middle East. "The first half of 2016 has been very positive for Alcatel as we expanded into new markets and launched several award winning devices. We are looking forward to kickstarting Q3 with the launch of the highly anticipated Idol 4 and Idol 4S.
The IDOL 4 series features the 'Boom Key',which amplifies your whole multimedia experience.The IDOL 4S comes packed with a VR Box that offers users a new type of augmented reality experience, a screen that offers a stunning display from any angle, an all-in-one powerhouse audio ecosystem and a professional-calibre camera."
IDOL 4 and IDOL 4S will be offered with four different metal frames: Gold, Dark Gray, Rose Gold and Metal Silver. The front glass touch panel and glass back cover give the phones a premium look and feel. The IDOL 4 series' slimness (6.9 mm), metal frame and in-mold spin-effect texture add to its finely crafted, luxurious design.
IDOL 4 and IDOL 4S will be available at all major retailers in the UAE, including Jumbo and Axiom, towards the end of July. The retail price of IDOL 4 starts at AED 899 and IDOL 4S at AED 1,599, including the VR Box.
Key features of the IDOL 4 series include:
"BOOM ME UP! The Boom Key Delivers Augmented Experience
· Boom my camera: Instantly takes photos on standby mode; pressing and holding the button puts the camera into burst mode to take photos in quick succession.
· Boom my gallery: Artistically shuffles the photos in the gallery for instant sharing as a photo collage or a short slideshow.
· Boom my videos: Generates immediate, surprising effects in existing videos, such as replaying the previous one-second of the video three times, or changing the playback speed. When a user is recording a video, pressing the Boom Key will immediately broadcast the video live.
· Boom my view: Creates a more intense 3D effect (parallax UI effect) for the launcher and a stunning live weather display as part of the home screen.
Augmented Multimedia: Amped-Up Display, Camera and Sound
The IDOL 4, featuring the Qualcomm® Snapdragon™ 617 processor and the IDOL 4S, featuring the Snapdragon 652 processor deliver advanced features and capabilities, allowing consumers to experience console-quality 3D gaming, enhanced photography and videography, as well as home theatre quality audio. These Qualcomm Technologies processors also features an X8 LTE modem and 802.11ac Wi-Fi connectivity, which supports very fast download speeds.
Augmented Reversibility: Up, Down and All Around
IDOL 4 and IDOL 4S are reversible in three ways. The interface rights itself no matter if the users picks it up right side up or upside down. In addition, it is reversible left to right: stereo sound is always on the correct side, even when the phone is flipped. In addition, the strategically placed speaker grille ensures that sound is unobstructed whether the phone is facing up or turned over.
Augmented Reality: Part of the IDOL 4 Experience
Finally Yet Importantly: The IDOL 4S's innovative packaging design transforms into a pair of virtual reality goggles which, when combined with the smartphone, becomes the portal for users to enter the world of immersive 360-degree viewing and gaming. Virtual reality content such as videos and games can be downloaded onto the device from the OneTouch VR Store, a built-in app to easily access saved virtual reality content or streamed in real-time via LittlStar.
Additionally users will be able to enjoy all day battery life. Both smartphones sport displays that provide superb readability even in bright sunlight and clear viewing from any angle using Qualcomm Technologies' Assertive Display technology. The larger, 5.5-inch IDOL 4S offers a 2K AMOLED display, which is super-responsive and low in power consumption.
IDOL 4 series comes with professional-quality cameras offering ultrafast auto-focus (0.1-0.3 seconds), as well as 360-degree photos and selfies. The smartphones also produce crystal-clear shots even in the dark.
For a superior and powerful audio experience, Alcatel teamed up with two well-known audio brands, JBL and Waves. With these top leaders supporting the hardware and software, the end-user can rest assured that the audio quality of the IDOL 4 series is, simply awesome!
Other IDOL 4 series audio features include two powerful 3.6-watt speakers, Hi-Fi surround-sound for the headset, and optimization of audio pre-sets both automatically and manually, giving users a powerhouse sound. The J22 JBL headphones employ high-performance drivers and a high quality microphone is included to enable the end-user to enjoy on-the-go phone conversations.
The pre-loaded OneTouch Music app offers users an all-in-one music ecosystem, which lets them discover new music, mix online or local tracks, remix, play, and browse featured playlists.
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© Press Release 2016
