Iittala is pleased to announce its first branded retail presence in United Arab Emirates. In the beginning of June, Iittala will enter the Jashanmal Department Store in the Dubai mall with a shop-in-shop.
Finnish design brand Iittala is bringing Scandinavian lifestyle and design to the United Arab Emirates for the first time. The Iittala offering will be available through a branded area in Jashanmal Department Store in the Dubai Mall, available before Ramadan in June 2015.
"We are extremely happy about introducing the Iittala brand in the Gulf area and entering into co-operation with Jashanmal, a group with demonstrated success developing design brands and the pioneer of home stores in the Middle East. The Jashanmal Department Store within Dubai Mall gives Iittala an opportunity to make the [world class] premium Scandinavian glass design available for both Arabic and international consumers visiting the mall", says Päivi Paltola, SVP, Iittala.
During 2015, Iittala has continued to build its organization in the Asia-Pacific region and expanded the branded retail network with five new Iittala stores in China, Korea and Taiwan. Also a new Iittala shop in Reykjavik, Iceland, was opened in April. Today, Iittala has over 70 stores and outlets and approximately 160 shop in shops in premium department stores. An International web store for the EU region further compliments the availability for design oriented audience around the world.
About Iittala
What started as a glass factory in Iittala, Finland, today celebrates generations of essential objects that are made to enrich people's everyday lives. Iittala believes in multi-functional objects, with lasting design that inspires individual use and expression. As a brand based in Finland, where quality, aesthetics and functionality are important values, Iittala believes in design that lasts a lifetime. Iittala's great brand heritage includes everyday classics for the home; such as the Alvar Aalto vase collection from 1936, Teema tableware by Kaj Franck from 1952 and the handcrafted Birds by Toikka glass bird collectible since 1972.
Iittala is part of Fiskars Group, a leading global supplier of branded consumer products for the home, garden and outdoors. Fiskars products are renowned worldwide for their functionality and cutting-edge design, and the group boasts a strong portfolio of trusted international brands such as Fiskars, Iittala, and Gerber. Fiskars is listed on NASDAQ OMX Helsinki. The group recorded net sales of 768 million euros in 2014, and employs some 4,800 people globally. Founded in 1649, Fiskars is Finland's oldest company. May 11th 2015, Fiskars announced the acquisition of the WWRD and its portfolio of brands Wedgwood (established in 1759), Waterford (1783), Royal Doulton (1815), Royal Albert (1904), and Rogaška (1665).
Further Information:
Siru Nori | PR Manager
GSM +358 40 550 3087
Siru.nori@fiskars.com
www.iittala.com
Iittala is a brand registered by Fiskars Group.
© Press Release 2015
