25 July, 2016

Marka announces partnership with loyalty programme, Air Miles Middle East, the most exciting loyalty scheme in the region

Customers will be able to collect up to two Air Miles for every Dirham spent in UAE, Qatar across Marka Group's brands.

Marka announces partnership with loyalty programme, Air Miles Middle East, the most exciting loyalty scheme in the region
25 July 2016
Partnership with specialist loyalty operator will deliver rewards for customers

Dubai, United Arab Emirates - Marka PJSC (DFM: MARKA), the first public stock retail operator in the UAE, has announced its partnership with the loyalty programme, Air Miles Middle East, in a move which seeks to reward its frequent customers. This represents the latest affiliation in an ongoing expansion programme by Marka aimed at delivering a holistic retail offering to its clientele.

Customers will be able to collect up to two Air Miles for every Dirham spent in the UAE and Qatar across all Marka Group's brands including Reem Al Bawadi, Modell's, Cheeky Monkey and Taste of Italy. Air Miles members will also be able to redeem their Air Miles for e-vouchers to use across all Marka Group stores.

This new partnership is the latest exciting development for the Air Miles programme which has seen the brand undergo a digital transformation this year, including the introduction of a sophisticated, user-friendly app and website to make Air Miles more convenient and valuable to customers and businesses.

Marka is boosting its already strong regional market leadership through the launch of this extensive loyalty programme, which will extend to all Marka brands across all categories within its divisions including sports, fashion & beauty and hospitality. The aim is to reward existing customers, and to build an even greater base as the loyalty programme attracts new clientele. Marka also seeks to diversify its customer reward schemes to ensure it remains competitive.

Marka CEO Nick Peel said: "This new partnership represents the realisation of the broadening of Marka's rewards strategy, and we are delighted to partner with Air Miles Middle East as it expands into the digital realm following a digital transformation. We value our customers and constantly strive to provide them with the best and most valuable shopping experiences."

The 2015 Aimia Loyalty Lens finds that customers living in the UAE are open to building stronger, loyalty-based relationships with companies. According to the report, 84% of UAE customers are members of at least one loyalty programme, a 5% year-on-year increase. The report also finds that customers in the UAE are happy to share their personal details, with companies now provided a golden opportunity to build long term relationships with these customers, by considering how they can personalise communications, experiences and offers.

As the latest partner to join the programme, Marka joins an extensive list of partners including Reem Al Bawadi, Modell's, Cheeky Monkeys and many more brands across the hospitality, fashion and sports verticals.


About Air Miles Middle East:

  • Air Miles is the region's largest loyalty programme, with more than 1.5 million members across UAE, Bahrain and Qatar

  • It has issued over 110 billion Air Miles to date

  • Air Miles participating partners operate throughout each of the top ten UAE malls

  • Further information about Air Miles is available at www.airmilesme.com

About Marka PJSC
Marka PJSC (DFM: MARKA) is the first public joint stock company focused on the growing retail sector in the UAE. Incorporated with a capital of AED 500 million and headquartered in Dubai, Marka is a premier retail operator targeting the mid-to-high-range and luxury segments. Since incorporation in 2014, Marka has partnered with leading global brands in the retail and hospitality sectors, pursuing a growth strategy focused on acquisitions, franchise agreements and unique home-grown retail concepts.

Marka is committed to offering value to its customers through high quality products and services at optimum cost, simultaneously generating value for its shareholders and giving back to the communities in which it operates.

For further information about Marka and to learn more about its brands, visit www.markaholding.com.

© Press Release 2016

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