Dubai, United Arab Emirates: Advanced trading solutions provider, Axiory Global, announces the appointment of Dominic Poynter as the new Marketing Director for the company. Bringing more than two long decades of experience across sales and marketing, especially online marketing, Dominic will be responsible for the market development and overall performance while working towards growing the firm's position within the local market. Poynter has joined this position with a vision to build brand awareness, as Axiory aims at becoming the preferred broker for more and more traders in the region. Given his expertise in digital marketing across target markets, products, and different types of brokerage, he makes an excellent fit for the foreign exchange broker.
Commenting on his new role, Poynter said: “The decision to join a new broker boils down to having natural chemistry and a shared vision in the way we view clients as a brokerage. With Axiory I can fulfil my role by putting clients first and establishing services and products which enhance their experience. I truly believe the only way to appeal to an audience is by being authentic and fulfilling their needs and that’s what Axiory stands for. Our vision for the future is always working towards creating an elevated experience for every trader”
Axiory Global is a reliable name in the forex brokering domain, delivering end to end digital technology services that are transparent and efficient to traders. The global online trading provider is continually taking the initiative to offer capabilities that are severely lacking in their domain, in line with their vision to be the most ethical broker. Dominic will be responsible for building a digital footprint for Axiory Global that is centred on high-quality content and information comprising of markets commentary, news and PR, educational material, reviews and other distributed content that serve as useful tools for existing and potential traders.
In his last role, Dominic was the Head of Affiliate Marketing and Sales at a forex and contracts-for-difference broker where he contributed to their products and processes with his reliable expertise. Prior to that, he was the Head of Marketing at a specialized multi-asset brokerage in forex, indices, metals and commodities in Cyprus. Dominic began his journey into the world of marketing and sales in 1998 when he started selling motorcycles in London. He soon forayed into online marketing in 2000 and has been in positions that revolve around financial services since 2004.
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