|22 July, 2019

Abu Dhabi University launches exciting new social media competition for prospective students

The initiative invites potential applicants to share what they would like to study using the hashtag #ADU_Undergrad until August 1

Abu Dhabi: Abu Dhabi University (ADU) has today launched its first-ever social media initiative for university applications via Instagram. The campaign calls for applicants to comment what they would like to study using the hashtag #ADU_Undergrad from Monday, July 22 until Thursday, August 1. Prospective students who communicate their program of interest at the university in a creative manner will be automatically enrolled in a competition that is set to launch via a post by social media influencer, Haifa Bseiso known as Fly with Haifa. Over the course of three weeks, interested participants will have the chance to share their thoughts on ADU’s Instagram account on five Instagram posts and five Instagram stories, after which ADU will select the top three most creative posts that qualify as the lucky winners of a new laptop thereby helping to equip them for their upcoming studies at ADU.

The latest initiative by ADU was launched to encourage applications in today’s tech-savvy world by prompting the youth to apply through a setting in which they feel more at ease.

Professor Phil Hamill, Associate Provost of Student Success commented on the launch of the campaign, “It is imperative that universities consider young students’ preferences and speak in their language without making compromises on quality and excellence. The world is fast changing as the digital transformation impacts the way educational institutions communicate with students.  With this initiative, we want to send a strong message: as a student-centric university, ADU is uniquely positioned to respond to our students’ evolving needs and provide them with the relevant tools for success as they prepare to pave their own path in a rapidly evolving workplace.”

Laila Kroma, Senior Manager of Admission & Recruitment said: “Our experience shows that students tend to postpone thinking about the areas of study they are interested in pursuing, often to the last minute, due to a lack of certainty around such an important decision that will impact their careers and future. As such, we wanted to create an engaging initiative that would entice them to think about their education from a different perspective and encourage them to explore the learning opportunities available to them. Given its highly visual nature and ease of accessibility, Instagram has quickly become an essential tool for communicating with prospective students from across the region and beyond. As such, we hope launching this competition will instigate a positive response from students seeking a world-class educational experience.”

For more details on ADU’s programs and courses of study, please visitwww.adu.ac.ae/life/campuses/our-campuses and follow us on Facebook, Instagram and Twitter.

About Abu Dhabi University (ADU)

Abu Dhabi University is a private, multi-campus University committed to meeting the education, skills and knowledge needs in the United Arab Emirates and neighboring countries through qualifications and standards that are respected across the world.

Although young, the University is recognized as a world-class institution committed to excellence in teaching, student experience, research and corporate education. We are regularly featured in the Quacquarelli Symonds (QS) rankings as among the best higher education institutions in the region. We hold prestigious international accreditations for the institution as a whole, for particular fields of provision and for specific programs. We were the first private higher education institution in the UAE and the GCC region to earn international accreditation from the Californian Western Association of Schools and Colleges (WASC). ADU’s College of Business holds international accreditations from the Association to Advance Collegiate Schools of Business (AACSB) and the prestigious EFMD Quality Improvement System (EQUIS). Only 1% of business schools worldwide have this double accreditation. In addition, its College of Engineering has earned accreditation from the world-renowned Engineering Accreditation Commission (EAC) and the Computing Accreditation Commission (CAC) of the Accreditation Board for Engineering and Technology (ABET). It houses the only architecture program to hold accreditation by the Royal Institute of British Architects (RIBA).

According to the QS World Universities Rankings, ADU ranks in the top 701-750 universities worldwide, the top 150 leading institutions under 50 years, the top 27 universities in the Arab World, and the top 6 in the UAE. Being rated 2nd globally for international faculty and 10th for international students, we consider diversity to be among our key strengths.

Established in 2003, Abu Dhabi University has over 7,500 students from over 80 nationalities across its four campuses and sponsored programs. Structured into Colleges of Arts and Sciences, Business, Engineering, Law and the University College, we offer undergraduate and graduate programs across arts, law, education, business and management, engineering and sciences, including to Etihad pilots, trainees and personnel of the UAE military. Alongside the well-established campuses in Abu Dhabi and Al Ain, we have launched a new campus in Dubai Knowledge Park and recently opened a teaching facility in the Al Dhafra Region of the Abu Dhabi Emirate. In addition, a brand-new state-of-the-art campus is planned to open in Al Ain early 2020.

© Press Release 2019

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