Riyadh –  Fawaz Abdulaziz Alhokair Company announced Sunday that it is moving the vast majority of its technology infrastructure to Amazon Web Services (AWS).

The aim is to empower the company with the most advanced cloud technologies to better serve customers, according to a press release.

“This cloud transformation will observe the company moving its last on-premises data centre to the AWS Cloud by the end of 2019 to accelerate its overall digital transformation strategy. Alhokair is working with AWS Advanced Consulting Partner Computer World International to support the migration and continued adoption of AWS services,” the company stated.

This is the first phase of cloud adoption to the fashion retail company, which has a portfolio of more than 75 brands.

Alhokair further noted that it is looking forward to taking advantages of its large retail data sets with data analytics services, such as Amazon Redshift, to acquire better business and customer insights.

“The adoption of AWS will also enable the company to enhance warehouse management systems operations with the integration of artificial intelligence (AI) and machine learning solutions to reduce costs and bring greater efficiencies,” the company remarked.

“Cloud adoption is a significant step in our digital transformation journey and we are excited by the innovation opportunities we are building on AWS. We have been able to make this incredible shift within a 60-day timeframe only. In today’s fast-changing retail landscape, we recognize the importance of being agile, scalable, speed and availability, and the AWS Cloud is the perfect solution for us to do that,” said the company’s CEO Marwan Makarzel.

Alhokair recently developed an information technology (IT) infrastructure and cloud strategy that focuses on adapting to the retail industry developments.

The company will be building its e-commerce and Business Intelligence (BI) platforms that will be supported by analytics, prediction and recommendation engines that leverage machine learning services on AWS as it develops its Omnichannel strategy.

 

Source: Mubasher

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