DUBAI - Diwanee Media Group continues to innovate with the launch of the first IAB portrait banner in the region for Kerastase, promoting the Initialiste hair serum.
The 300 x 1050 IAB Portrait Banner, produced exclusively by Diwanee, invites users to interact with Initialiste through 3 interactive segments showcasing an image scroller, a competition tab and a video, for an overall more engaging and compeling brand experience.
Shereen Elnaggar, Senior Product Manager for Kerastase says "In a highly competitive digital environment where the user is overwhelmed with messages, the challenge is finding ways to grab their attention in a non-intrusive manner. The portrait banner concept does just that : eye-catching, engaging, and user-friendly. A true complement to any online campaign. We are the 1st brand to utilize the IAB portrait banner and we are very excited to see the results of this innovative approach of advertising online."
We are very excited about being the first to launch the 300x1050 Portrait banner in this region, which promises a more meaningful, interactive and immersive brand experience for the Yasmin.com user. We continually strive to offer our clients more innovative and impactful digital solutions and are very proud to be sharing this First with Kerastase. » commented Joana Omari, VP Sales at Diwanee
About Diwanee Media Group
Diwanee Media Group is a digital media company, building one of the largest female audiences in the Middle East. Diwanee specializes in producing original premium content, for regional clients, from editorial to videos, distributed through its portfolio of Arabic female sites, Yasmina.com, 3a2ilati.com, Atyabtabkha.com.
For more information on Diwanee Media Group and Yasmina.com, please contact:
Mélanie Euverte
+971(0)556683906
Email: melanie.euverte@diwanee.com
For more information on Kerastase, please contact:
Mrs. Rouba Farah Pencell PR & Events
+971 4 4503933
Email: Ruba.dubai@pencellpr.com
© Press Release 2013
