Samsung 971P collects third international design award
Dubai, UAE - 14 August 2007 Samsung Electronics reinforces its position as a design icon in the global monitor market with its award winning Samsung 971P premium LCD monitor which boasts a unique design with geometrically shaped stand.
The 971P monitor has won various renowned global awards for its innovative and distinctive design, namely the Red Dot Award for best product design2007, Germany's iF award and Japan's Good Design award.
Samsung has been the trendsetter in the market with designs that show deep consideration for user convenience, and the Samsung 971P is no exception with its revolutionary monitor shape and geometric beauty, featuring a super slim triple-hinge stand, which completes the unique look of this model.
All cables and menu buttons, including the power switch, are hidden, and high-glossy material is used for that sleek and shiny finishing look. The model comes in both black and white, offering a wider selection range to consumers.
As for features, 971P provides a horizontal and vertical viewing angle of 178?, 4000:1 Normal contrast ratio, and 6 ms response time, realizing the best quality images on the screen. USB 2.0 ports on the monitor maximize user convenience by giving easier access when connecting digital cameras and camcorders.
Samsung has already positioned itself as a premium brand by setting up its monitors in Gogh Museum in the Netherlands, Art History Museum in Austria, and Technology Museum. Samsung has also promoted the 971P monitor as a part of artistic works by exhibiting it in museums, galleries, and art galleries across the world.
Kwang Hak Koh, general manager of IT division at Samsung Gulf Electronics commented, "Samsung is focusing on creating artistic value from the design of this monitor, as well as maximizing functionality and user convenience. Samsung wants to go beyond design to realize artistic value, high-functionality and maximum convenience in our products, to become the design icon in the global monitor market."
The 971P is available across all major electronics retail stores in the Middle East.
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About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in, telecommunication, digital media, digital convergence, and semiconductor technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com/mea
For more information please contact:
Nawel Benoumeur
Rasha Ghanem
Memac Ogilvy Public Relations
Direct Number: (971) 4 3050316/315
Email: nawel.benoumeur@ogilvy.com
Email: rasha.ghanem@hotmail.com
© Press Release 2007
