• 2025 has seen an 88.5% increase of expats migrating to the UAE
  • Fit-out experts like Abra are enabling this shift through adaptable and sustainable design solutions

Dubai, UAE – Global consumer habits have shifted due to the convenience of online shopping. However, while many countries are seeing fewer populated shopping malls, the Middle East retail spaces are still driving excitement for consumers.[1]

This growth is reinforced by a recent report, which shows that the overall UAE retail industry is projected to grow at a compounded annual growth rate (CAGR) of 5.4% through 2028, supported by increasing demand for experiential retail that goes beyond product purchasing.[2] Reflecting the change in consumer behavior and a new generation of shoppers who now seek integrated environments where dining, leisure, wellness, and social interaction come together under one roof.

Mall experiences across the region have migrated from traditional brick & mortar retail to experiential offerings. As malls become more complex and multifaceted, the interiors of retail spaces now need to do much more than look attractive. They must create atmospheres that engage visitors emotionally, offer flexibility for changing retail concepts, and seamlessly incorporate technology for enhanced interaction. This has been integrated due to consumer preferences with nearly 71% of consumers incorporating digital features into their shopping experiences and nearly half (43%) of all consumers doing so to improve their in-store shopping experiences[3].

As of 2025, the UAE has witnessed an 88.5%[4] increase in the number of expats migrating, with a significant proportion being families seeking enhanced lifestyle experiences[5]. The retail industry has pivoted towards creating immersive experiences, particularly within indoor environments; positioning malls as ideal destinations to deliver these enhanced consumer engagements. Beyond creating these attractions for the residents, the UAE has become a family holiday destination. In 2024, Dubai welcomed 18.72 million international visitors, a 9.15% increase from the previous year[6].

While creating these hubs, the UAE wants to closely embody its vision for sustainable practices, aligning with national goals like the UAE’s Net Zero 2050 initiative, which encourages developers and fit-out specialists to seek out eco-friendly materials and energy-efficient solutions that don’t compromise on quality or design[7] One shift towards sustainable living is offering everything from fitness studios and wellness clinics to co-working lounges and event programming in these small hubs. Newer communities are developing every so often, like Dubai Hills and Nad Al Sheba[8]creating sustainable neighborhoods where residents can avoid traffic and enjoy the UAE’s vision of integrated urban living, exemplified by the ‘15-minute city’ concept, which aims to ensure that residents have easy access to all essential services within a short distance[9].This transformation plays a vital role by serving as multifunctional hubs that complement schools, hospitals, parks, and residential areas – supporting not only convenience but also the social fabric of these neighborhoods. Therefore, the demands placed on its design and fit-out have evolved significantly and especially where fit-out companies like Abra can make a meaningful difference.

The UAE is adapting retail in the region to fit the new consumption habits, and luxury fit-out companies are supporting the creation of designs with digital integration and experiential elements while meeting the standards of performance and durability demanded by high-end brands. Abra’s expertise includes creating interiors that balance modern luxury, ensuring that furniture and finishes respect both the brand identity and the cultural context of the UAE. Their work often involves collaborating with luxury brands and incorporating sustainable design elements that can evolve with retail trends and seasonal activations, allowing them to longlist and adapt to the nature of today’s consumer experiences.

In the evolving retail industry, success is more than a space, but rather how the concepts connect and adapt as the consumer preferences shift.

About Abra:

Abra is a regional leader in luxury retail fit outs. Launched in 1992, the UAE-based company specialises in the design, project management, and production of bespoke retail environments across local markets and travel retail sectors in the Middle East and Africa. Abra expanded into KSA in 2023 with a base in Riyadh to cater to the dynamic luxury retail fit-out segment. With a focus on quality craftsmanship and seamless service, Abra offers end-to-end solutions, including complete in-house production along with prototyping, installation, logistics, and after-sales support.

Operating from a state-of-the-art 150,000 sq. ft. facility and a skilled workforce of over 350 professionals, Abra expertly handles a diverse range of materials - wood, acrylic, metal, glass, and paint- ensuring complete control over timelines, cost, and quality. Certified to ISO 9001 (Quality Management), ISO 14001 (Environmental Management), and OHSAS 18001 (Occupational Health & Safety) standards, the company integrates sustainability and energy-efficient practices throughout its projects. With over three decades of experience, Abra, headquartered in Dubai, is renowned for

delivering with precision and reliability. The company continues to redefine luxury retail spaces, while setting new industry benchmarks.

For media inquiries please contact:
Amjad Mkayed | Sarah Kanji | Srishti Soni
Ruder Finn Atteline
E-mail: Abra@ruderfinnatteline.com

[1] https://www.mecsr.org/insights-member-articles/decade-3-2015%E2%80%902024-%E2%80%93-shopping-centre-retail-industry-transformation-beyond
[2] https://en.aletihad.ae/news/uae/4518568/uae-retail-industry-to-grow-at-cagr-of-5-4--from-2023-to-202
[3] https://www.intelligentcio.com/me/2024/05/14/uae-among-top-globally-in-shopping-satisfaction/
[4] https://www.globalmediainsight.com/blog/uae-population-statistics/
[5] https://www.globalmediainsight.com/blog/uae-population-statistics/
[6] https://www.globalmediainsight.com/blog/dubai-tourism-statistics/
[7] https://u.ae/en/about-the-uae/strategies-initiatives-and-awards/strategies-plans-and-visions/environment-and-energy/the-uae-net-zero-2050-strategy
[8] https://meconstructionnews.com/62281/dubai-holding-asset-management-unveils-nad-al-sheba-mall
[9] https://theethicalist.com/uae-bringing-15-minute-cities-life/