Dubai, UAE: Ahead of Future Hospitality Summit - FHS World, the region’s flagship hospitality investment event taking place from 30 September to 2 October at Madinat Jumeirah in Dubai, organisers The Bench have published their latest industry white paper on Navigating the Hospitality Tech Investment Landscape.

The hospitality industry has continually been reputed to adapt slowly to technological advancements. Hospitality asset owners and investors are keen on ramping up technology investment, however, they are challenged by the overwhelming abundance of information and options of tech vendors. This abundance, coupled with the fear of costly mis-investments due to a lack of the right information hampers effective decision-making. The white paper aims to bridge the gap between tech solution providers and hospitality investors, providing insights from industry leaders working at the intersection of tech and hospitality.

Global investment trends in hospitality technology discussed in the report include an increased focus on automation and the guest experience, in which AI plays a crucial role.  According to PwC’s 2023 report, over 70% of hotel executives are prioritising investments in technologies that streamline operations and elevate the guest journey. Key areas of investments include Property Management Systems (PMS), AI in Revenue Management as well as guest technologies such as in-room controls, online check-in, and mobile keys.

The white paper also touches on specific areas of untapped potential to drive innovation and enhance the hotel guest experience through tech investment. These include the automation of manual processes to free up valuable time to deliver a more personalised guest experience, and the integration of payments technology for a more seamless guest experience and improved operational efficiency.

Technology and innovation will be a key theme of focus at FHS World this year. At the dedicated ‘Tech Zone’, businesses can showcase their tech offerings and connect with C-level hospitality investment decision-makers, hotel owners and operators, and investors.

To download the white paper, click here

For more information and to register for FHS World please visit

About The Bench

The Bench has established a legacy for delivering world-leading investment forums and conferences in Europe, Africa, the Middle East, and Latin America. The key principle behind these platforms has remained ‘dealmaking’. Transforming the way business connect, Bench has developed a reputation for creating innovative and high-impact meeting spaces for the industry.

For over two decades - government leaders, tourism ministries, global travel & tourism associations, the world’s most influential hospitality brands, hotel owners & investors, renowned restaurant groups, airlines & aviation authorities, destination developers, asset managers, financial groups and consultants – have been participating in The Bench’s events for their respective objectives. These include AHIC, AHIF, GRIF, FHS, AHF, IDEEA, AviaDev and RENEW –where industry players showcase their brands, position themselves as thought leaders or innovators, and connect with the right opportunities and knowledge.

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About FHS World

Dates:                           30 September – 2 October 2024

Location:                       Madinat Jumeirah, Dubai, UAE


Jumeirah as Host Sponsor; Italia Hospitality, Maldives Fund Management Corporation and SMIT Morocco as Country Pavilion Sponsors; Hilton, NEOM, New Murabba, Radisson Hotel Group and Taiba Investments as Platinum sponsors; Accor, Club Med, IHG Hotels & Resorts, Marriott International, Millennium Hotels and Resorts, Minor Hotels, Red Sea Global and Rotana as Emerald Sponsors; Aleph Hospitality, ARC, Action Hotels, Adyen, Barriere Group, CBRE, Colliers, Compass Project Consulting, ELAF, HVS, Hyatt, IHCL, JLL, JT & Partners, Knight Frank, LEVA, Louvre Hotels Group, Quo, Rikas Hospitality Group, Rove Hotels, The Ascott Limited, TUI Hotels & Resorts, United Hospitality Management and Wyndham Hotels & Resorts as Gold Sponsors; Aldar, COREcruitment, EHL, H World International, STR and Time Hotels as Silver Sponsors; SOHO Hospitality as GRIF Gold Sponsor; Forsite Creative as GRIF Data Partner; Lokalee as Start-up Exhibitor; Lock Stock & Barrel as After Party Host; HAMA, World Sustainable Hospitality Alliance, Sustainable Hospitality Challenge, The Emirates Academy of Hospitality Management and UN Tourism as Supporters.

Media contact:
Anne Bleeker, Managing Director In2 Consulting