Dubai: Premier Inn, the UK's leading value for money hotel brand, that has been operating in the Middle East since 2008, has launched their first gymnasium facility in the Middle East at their Dubai Investment Park (DIP) Premier Inn hotel.
The brand's highly sophisticated guest feedback system flagged up on a number of occasions the request for a gymnasium within the hotels. Premier Inn has always operated within a very specific business model that is embedded within the UK market and was brought here to the Middle East region in 2008 - and that meant no gymnasium facility. However, Premier Inn take their guest feedback seriously and Premier Inn DIP is only the second Premier Inn in the world to have a gymnasium. The other is in their recently opened property in Bangalore, India.
Darroch Crawford, Managing Director Premier Inn said, "The addition of a gymnasium within the DIP Premier Inn is in direct response to our guests' feedback. DIP Premier Inn has a lot of long term guests and the addition of a gymnasium has really taken our added value service to a whole new level."
The new 50 square metre gymnasium has been built on the ground floor and has been fitted with state of the art Precor equipment.
Darroch Crawford continued, "We plan to roll out this valuable addition to all of our hotels to ensure we maintain our unique market position of a pioneering value for money hotel brand. Our strategy is to transform the region's hotel market in the value for money sector and our continual growth and expansion strategy certainly puts us in top position".
Premier Inn currently operates hotels at Dubai Investments Park, Dubai Silicon Oasis and Dubai International Airport, and has recently announced the acquisition of new sites in Doha and at Abu Dhabi's National Exhibition Centre and International Airport.
Joanne Williams, General Manager Premier Inn Dubai Investments Park concluded, "The gymnasium has been a resounding success in the hotel with it being used the minute it was opened - our guests feel they get even more value for money as our room rates remain the same despite this additional facility".
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Notes to Editors:
Premier Inn
Premier Inn is the UK's biggest and fastest-growing hotel brand with over 580 hotels and in excess of 43,000 rooms across the UK and in Ireland. Premier Inn bedrooms in the GCC are 24m² and feature en-suite bathroom with bath, shower and bidet, 32in flat screen TV and free internet access. Each room can comfortably sleep up to two adults and two children at no additional cost. All Premier Inns have a restaurant, a bar and a rooftop swimming pool. Premier Inn opened its first international hotel in Dubai in April 2008, a 308 bedroom property in Dubai Investments Park. Hotels in Dubai Silicon Oasis and at Dubai International Airport opened in May 2009 and January 2010 respectively.
Premier Inn was confirmed as the leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008, 2009 and 2010.
For more information contact: Claire Stapley, Account Director - Claire@sirenconsulting.com
© Press Release 2011
