• NIFTY Souq will be the first and only NFT dedicated MENA marketplace for Arab and international creators and collectors

KSA – NFTs and Blockchain technology are two of the most talked-about digital topics in years. They have revolutionised the art and pop culture world, creating a dynamic new market for creators and fans alike. And the launch of NIFTY Souq in the MENA region is set to do the same for the Saudi Arabian market.

The cultural and creative industries are some of the fastest-growing sectors in the world with annual revenues of $2,250 billion.

That growth and ambition are matched in Saudi Arabia as the country looks to become the creative hub in the Middle East.

Crown Prince Mohammed bin Salman launched the Misk Art Institute in 2017 to encourage grassroots artists in Saudi Arabia. And the Saudi Cultural Development Fund was set up to support individuals and groups in the sector, distributing SR 180 million already this year.

Key to that growth are NFTs which are set to play a very important part in this growth.

NFTs are essentially digital contracts built on blockchain technology. NFTs - or Non Fungible Tokens to give them their full name - let you buy unique online digital items. And since their creation, they’ve been used to buy anything from an emoji to a work of art.

Famous NFTs that have been sold include a digital artwork for $69 million from Beeple, while Twitter founder Jack Dorsey sold his first ever Tweet for over $3 million.

And thanks to NIFTY Souq, there’s now a dedicated marketplace and platform where artists and collectors in Saudi Arabia and MENA can create and buy NFTs.

The Ecosystem

NIFTY Souq will initially launch on the Ethereum platform as it is the biggest NFT decentralized blockchain with an immense market cap of $513 billion. They will then add Tezos and Solana in the following phases. 

“NIFTY Souq not only wants to give our artists the biggest and best exposure. But, we are also committed to be green and environment friendly. This is in line with Ethereum who announced that they are going green in January 2022. Therefore we have decided to take this opportunity and use Ethereum blockchain as our preferential ecosystem right from the get go.” - Nabil AlSayed, CEO of NIfTY Souq 

A New Way to Buy and Sell Artwork
NFTs have become a new way for artists, musicians, writers, photographers, fans and collectors to buy and sell artwork in the digital world. Plus, by using Blockchain technology, the purchase is 100% secure with a full digital decentralised record proving ownership.

There are hundreds of different NFT applications. They could be used to give access to private artist Q&A sessions or to be used to sell one-of-a-kind pictures to collectors with encrypted content behind the picture.

By approaching their fans directly via NFTs and providing exclusive content through NFTs, indie artists don’t have to rely on crowdfunding platforms to fund their next project, nor will they need to sign with a label anymore. Their true fans will fund their upcoming work willingly by buying NFTs with special content or access attached to them.

They could be used as digital tickets to fight counterfeits and fakes. And they could even be used in education to validate degrees. Their possibilities are endless.

NIFTY Souq will help artists in Saudi Arabia and the MENA region capitalize on this growing trend with their own dedicated platform.

As well as liberating the Artist-Collector dynamic and helping monetise artists’ work, NIFTY Souq will also put the artist in charge of their distribution, auctioning and digital finances.

Alongside that, NIFTY Souq will:

* Introduce smart contracts to fix copyright issues
* Increase fan reach
* Raise awareness for NFTs
* Create a dedicated regional marketplace that speaks the region’s language

The team behind NIFTY Souq have comprehensive cryptocurrency experience and are passionate about technology, art and music. This means they’re perfectly placed to help take the Middle East into the digital future.

And they're currently minting their first artwork for the region.

“With zero minting costs, artists can set super affordable prices for their NFTs, making them accessible to all fans, who can purchase them with a simple credit card & cryptocurrencies, making NIFTY Souq a truly inclusive platform,” concludes Nabil AlSayed.


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