Kia moves from the number one mass-market brand in the 2021 study to number one overall, outranking 31 automotive manufacturers across the industry
United Arab Emirates – The J.D. Power 2022 Vehicle Dependability Study (VDS) ranks Kia as the overall leader among all major automotive brands (mainstream and luxury) in the U.S. In addition, Kia’s popular Sorento has taken the top spot in the study’s Upper Midsize SUV category. The Sorento is built at Kia’s state-of-the-art manufacturing facility in West Point, Georgia.
The industry-wide study examines problems experienced during the past 12 months by original owners of three-year old vehicles (2019 model year). Overall dependability is determined by the number of problems experienced per 100 vehicles (PP100). Thus, a lower score reflects a higher level of quality. Kia claimed top Overall Nameplate honors with a score of 145 PP100. This latest achievement comes on the heels of Kia earning the highest number of J.D. Power Initial Quality awards in the industry in 2021.
“The results of this year’s J.D. Power Vehicle Dependability Study substantiate Kia’s unrelenting commitment to the quality, durability and craftsmanship of our award-winning vehicle line,” said Sean Yoon, president and CEO of Kia North America and Kia America. “Furthermore, the Sorento’s category win speaks to the world-class ownership experience we deliver to our customers.”
The study was comprised of 29,487 completed surveys and measured the quality of today’s vehicles, particularly related to new technologies and features currently available to buyers. It included 32 nameplates, covering specific problem symptoms grouped into five major vehicle areas: PP100, component replacement, software updates, vehicle appeal, and deterioration.
About Kia Motors Corporation
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company's brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.
For more information, visit the Kia Global Media Center at www.kianewscenter.com
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