Unveil the new Massey Ferguson 5455 - 4WD 100HP agriculture tractor at the Fabulous Four Agri Business Expo. Middle East 2006

Dubai, United Arab Emirates, April 23, 2006: Kanoo Machinery, a division of the leading business conglomerate, The Kanoo Group, today announced the launch of the latest Massey Ferguson agriculture tractor at The Fabulous Four Agri Business Expo Middle East 2006. Mr. Kevin Vines, Operations Manager of AGCO Limited (UK) and Mr. Shakil Merchant, Operations Manager of Kanoo Machinery, jointly unveiled the new French-built MF 5455 - 4 Wheel Drive 100HP Agriculture Tractor at the exhibition targeting the Middle East's agriculture industry.

Massey Ferguson, a part of the AGCO group, is synonymous with top performance, reliability and uncompromising build quality in manufacturing farming and agricultural equipment.  Massey Ferguson offers one of the most complete lines of agricultural equipment, tractors and attachments, which cater to all segments of the market.

Speaking on the launch of the new MF 5455 tractor, Mr. Shakil Merchant of Kanoo Machinery said, "Kanoo Machinery has been supplying Massey Ferguson's tractors to municipalities, large dairy farms, agricultural farms, golf courses and race tracks in the UAE for more than thirty years. Massey Ferguson's agricultural equipment is the best in the industry. We felt The Fabulous Four Agri Business Expo would be an ideal platform to launch the state-of-the-art MF 5455 agriculture tractor, which is another great invention from the world leader in agricultural machinery and promises to change the way farming and landscaping is done in the UAE."

The MF 5455 - 4 WD 100 HP tractor is extremely versatile because of its Dyna-4 transmission option. The MF 5455 is also very powerful with a lift capacity of 6000 kilograms and is available in both Platform and Cab versions. 

"The Middle East region is very important for us," says Mr. Kevin Vines of Massey Ferguson. "It is also the fastest developing region in the world with so many buildings, hotels and golf courses mushrooming everyday. We see a definite need for Massey Ferguson's range of tractors and machinery here and our latest MF 5455 offers an ideal option in this rapidly developing region."

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About Kanoo Machinery:
Since its inception over 40 years ago, Kanoo Machinery has grown to become one of the foremost materials handling equipment distributors in the Gulf, offering a cross-border seamless service.

Kanoo Machinery provides its services to all sectors of the industry, offering a wide range of equipment and consumables from the world's leading manufacturers of welding, grinding, materials handling and maintenance products. In addition, Kanoo Machinery offers a full after-sales service through a network of workshops, parts and mobile service facilities throughout the Gulf and Arabian Peninsula.

Kanoo Machinery represents leading manufacturers such as Grove, Hyster, Perkins, Bobcat, Hiab, Massey Ferguson, Ausa, Beach-Tech, Lincoln Electric, etc. Kanoo Machinery offers the following equipment and services:

  • Mobile cranes

  • Forklift trucks

  • Warehouse equipment

  • Welding machines and consumables

  • Road sweepers and scrubbers

  • Compressors

  • Engines and marine gensets

  • Repair and maintenance

  • Rental of lifting equipment

  • Parts and after-sales service

Kanoo Machinery has been involved in Quality Systems since 1997. It was first certified to ISO 9002:1994 and then was upgraded to ISO 9001-2000 across the region in 2001. Kanoo Machinery has won the Dubai Quality Appreciation Program Award 2001, the Sheikh Khalifa Excellence Award 2002, and has recently won the prestigious Dubai Quality Award 2004.

About Massey Ferguson:
Massey Ferguson offers one of the most complete lines of agricultural equipment in the industry, including tractors, implements, municipal and garden machinery, Ag TVs and materials handling equipment. Massey Ferguson dealers help customers even more with expert product knowledge, flexible financing programs and high quality parts. It all adds up to a legacy of leadership going back more than 157 years.

Massey Ferguson is the most widely sold tractor brand in the world and also a major force in the global harvesting business, producing more than 3,500 combines each year. The company continues to update and refine technology enhancements, such as the recent introduction of specialty tractors with pressurized cabs and air-filtration systems and the Auto-Guide satellite-based steering system on high-horsepower tractors.

Over the last two years, Massey Ferguson has won more European machinery awards than any other make and was awarded Machine of the Year 2006 for its MF6497 tractor at Germany's Agritechnica.

For more information, please visit www.masseyferguson.com  

The MF 5455-4WD 100HP tractor Profile:
The MF 5455 - 4 WD 100 HP tractor provides more usable power, higher torque and improved fuel economy. It has an easy-to-use 16 forward/16 reverse speedshift mechanical transmission that provides a wealth of evenly spread speeds to match every application. The new Dyna-4 transmission option offers four powershift steps in four gears and completely clutchless operation plus a left-hand Power Control that further boosts performance, versatility and savings on fuel. The MF 5455 is very powerful with a lift capacity of 6000 kilogrammes and apart from the platform version on selected models it also offers one of the quietest cabs with unmatched ergonomic layout, which offers increased levels of comfort, visibility and control. 

© Press Release 2006