Doha, Qatar, 21 February 2014

Jaidah Automotive - a subsidiary of the long-established and influential conglomerate Jaidah Group and the exclusive importer and distributor of Chevrolet in Qatar - introduced the 2015 Chevrolet Tahoe full-size SUV at the Qatar International Motor Show in the Qatar National Convention Centre. The 2015 Chevrolet Tahoe is an all-new version of the brand's best-selling model in Doha.

Leading the unveiling of the all-new 2015 Chevrolet Tahoe to the Qatari market at an event during the Motor Show was  Mr Mohamed Jaidah, Group Executive Director of Jaidah Group and Mr. Waleed Al Sayed, General Sales Manager of Jaidah Automotive, together with Harrie Vanderschoot, Product Manager of Chevrolet Trucks and SUVs, GM Middle East Operations.

All-new styling advances the Tahoe's design, which contributes to a quieter ride. A more efficient, direct-injected EcoTec3 powertrain coupled with improved aerodynamics offers greater estimated highway fuel economy based on GM testing, while preserving overall performance and capability.  

"The 2015 Chevrolet Tahoe offers more functionality, greater refinement, new safety features and an increased range of advanced technologies to appeal to a customer group that wants the unique combination of features a Tahoe provides," said Mr. Harrie Vanderschoot, Product Manager of Chevrolet Trucks and SUVs, GM Middle East Operations at the Qatar International Show.

 On that occasion, Mr. Harrie Vanderschoot, Product Manager of Chevrolet Trucks and SUVs, GM Middle East Operations  said "There are several new features and enhancements at the core of the all-new 2015 Tahoe that will extend the legacy Chevrolet has built as the segment leader. Customers will experience greater refinement, efficiency and safety with the same capability that has made Chevrolet the go-to brand for the full-size SUV," added Mr. Vanderschoot

The new 2015 Tahoe has been designed for today's active families needing space for everyone and everything. Tahoe continues to offer legendary roominess, unmatched functionality, connectivity and first-class amenities. New functionality and technology features for 2015 include:

·         All-new aluminum EcoTec3 5.3L V-8 engine features state-of-the-art technologies, including direct injection, cylinder deactivation, continuously variable valve timing and an advanced combustion system

·         Fold-flat second- and third-row seats that enhance cargo convenience - including an available power-folding feature

·         Approximately two inches greater legroom for second-row passengers, along with easier entry/exit

·         Available eight-inch color touch screen radio with next-generation MyLink connectivity

·         Up to six USB ports and six power outlets - including a 110-volt three-prong outlet -  to support electronic devices of all kinds (up to 12 charging locations)

·         Available rear-seat entertainment system with Blu-ray DVD player

·         Conversation mirror in the overhead console that provides a panoramic view of the rear seats

·          Keyless entry and push-button start.

The new Tahoe will be built at GM's Arlington, Texas assembly plant. It will arrive in dealerships in the Middle East in the second half of 2014.

-Ends-

About Jaidah Automotive:
Jaidah Group's history stretches back over 100 years, to the late 19th century. As the Group grew in size and influence, so Qatar was modernising around it. During the 20th century the automobile - once a luxury - became a necessity, and Jaidah Group responded by launching its passenger vehicle division, Jaidah Automotive, over 50 years ago.

The bedrock of Jaidah Automotive's product suite comes from its long-standing relationship with the globally-renowned motor manufacturer General Motors (GM). The durability of this relationship sees Jaidah Automotive as the sole distributor of GM's Chevrolet marque in Qatar. The breadth and quality of Chevrolet's product range is a great place to start in bringing motoring excellence to this country.

Today, Jaidah Automotive is the foremost retailer of its type in Qatar. This is a position that has been achieved through a combination of factors: the best products, numerous showrooms, superlative customer service and a dedication to building relationships with suppliers and, crucially, the all-important customer.

Jaidah Automotive maintains three showrooms in Doha (Khalifa Road, Jaidah Flyover and Al-Khor) where these superlative vehicles can be viewed and purchased, and it also offers three ACDelco Quick-Service Centres (the highest-rated in the Middle East), coupled with three GM-Certified Quick-Service Centre.

For media enquiries please contact:
Mayan Fawaz
Associate Director
t: +974 44173108 - 44173105
f: +974 44311615
m: +974 66960327
e: mayan@forbes-associates.com
www.forbes-associates.com

© Press Release 2014