Inwi had a real impact on Moroccan telecommunications market growth
Huge success among youth by democratizing usages and providing innovative and adapted products and services
9.54 billion dirhams of accumulated investments
Segmentation, the key of inwi's strategy success
Range of social responsibility focused programs and initiatives
Inwi succeeded in only three years to earn the trust of 12 million customers covering all household needs: fixed, mobile and Internet
Since its launch in 2010 as the third telecommunication operator, inwi revolutionized the telecommunications landscape in Morocco by democratizing usages and habits, with ANRT's (Moroccan regulation telecom agency) supporting evidence, Moroccans spend 2 times longer on their mobile phone at prices 50% cheapest with a highest mobile market penetration rates in Africa, 81% 2009 to nearly 120% at the end of 2012, which market has seen its value increase as a result of a virtuous growth.
Inwi has also succeeded in establishing itself as the first global alternative telecommunications operator in Morocco. In just 3 years the operator increased its customer base by attracting more than 12 million customers at the end of 2012. It's the result, first, of a deeper listening to each Moroccan requirement in order to meet each of its expectations and, second of the implementation of a voluntarist and offensive strategy releasing the usages by providing a transparent and innovative, tailored products and services. Allow everyone to express themselves freely was Inwi's challenge. Now it's done.
inwi to develop its own infrastructures
inwi has an efficient network of nearly 3,000 sites deployed, covering 90% population and sustained investments that will reach 1.5 billion dirhams by 2013.
However, as part of its strategy, inwi plans to continue developing and carrying out its own infrastructure. Thereby 8.4 billion dirhams infrastructure investments have been made so far and three investment government agreements have been signed that totaling nearly 9.54 billion dirhams of accumulated investments since inwi's launch.
Market Segmentation, a real key factor to success, allowed inwi to provide exclusive and original offers
" We took the time to provide services to all customer segments... Deliberately, we started by addressing youth segments, customers who are technology and new services oriented. Actually we became credible and we can address other categories with the post-paid and the business services." Frederic Debord CEO inwi
inwi was a pioneer providing many services such as BlackBerry ® Internet Pass on prepaid mobile, concepts widely taken thereafter in the marketplace. But above all, inwi was the first and is still the only operator to offer true transparency by introducing the per-second billing on all its offers such a way customers pay only for what they consume.Furthermore concerning the business market, inwi placed it among its priorities and at the core of its commitment. In fact, inwi aims to be a major player focused on service businesses with a dedicated national network latest generation. The multiples key contracts signed with Kingdom's major Organizations such as the Ministry of Equipment and Transport, were a strong signal to the market on inwi's expertise and ambition.
Inwi initiated a range of social responsibility focused programs and initiatives
Heed of the interests and of the responsible behavior towards all stakeholders as prerequisite for a sustainable business development and for achievement of strategic goals, has always been inwi's driving philosophy.
Consciously involved in social welfare undertakings, inwi initiated and supported various community-based initiatives. The "Dir Iddik" operation (translation: "give a hand") whose goal is to promote volunteering spirit in Morocco, has been very successful through two editions which were attended by over 6000 volunteers who made 25,000 hours of volunteer work in 43 associations in Casablanca and Marrakech. Moreover, to put its expertise at the service of knowledge transmitting through the e-education, inwi launched e-madrassa a web portal dedicated to students, teachers and parents.
inwi will continue to implement its development strategy based on innovation and democratization services for both businesses and individuals and to associate its development with sustainable economic, social and environmental development.
The company has all the key of success to strengthen its position as a global alternative telecommunication operator and major economic player in Morocco.
About inwi
inwi is the third global telecommunications operator in Morocco. It offers a converged fixed, mobile and Internet service (branded as « inwi » and « bayn »), for the general public and the enterprise market.
The operator employs close to 1200 staff and, end December 2012 boasted 12 million mobile customers. Inwi is also leader in the fixed line Moroccan market ( 1.9 million customers - 60,49% market share) and 3G Internet (over 590 000 customers).
Launched in February 2010, inwi has revolutionized Moroccan habits by opening up telecom services for all, with an approach based on simplicity, proximity and the courage to innovate in the telecommunications market.
Inwi was awarded the "Best Service Brand" in Morocco in 2010 at the second edition of the « Morocco Awards » trophy.
inwi is owned by SNI ( Société Nationale d'investissment ) and Zain Al Ajial, a 50/50 joint venture between Zain Group and the local Al Ajial Investment Fund Holding.
Contact information
www.inwi.com
This press release has been distributed by UBERAL Corporate Communications & Public Affairs on behalf of inwi.
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© Press Release 2013
