Big brands. Big savings. Every single day.

Dubai, 24 December 2007: Dubai Outlet Mall, the first outlet concept mall in the region, is proving to be a unique retail destination that promotes value-shopping by making big brands available at heavily reduced prices. With a staggering range of products to suit every style and budget it has become a big attraction for residents of the UAE and visitors, especially with seasonal shopping and festive celebrations.

The offer of premium and top fashion brands made available at heavily reduced prices has seen footfall at the new mall multiply rapidly since opening which has made the mall increase their trading hours. According to the mall's Director, Vishal Mahajan, the continuously increasing footfall in the mall and comments by all retailers that the business is much above expectations is proving Dubai Outlet Mall to emerge as one of the most popular attractions in Dubai, in the brief period since its opening in August this year.

"We had planned on attracting a large percentage of domestic consumers to the mall - apart from international visitors & tourists - and we are pleased at the popularity we are achieving. As part of the countdown to the festive season ahead, residents from as far as Abu Dhabi, Al Ain, Fujairah, Sharjah and Ajman continue to drive to the mall everyday, apart from the obviously large percentage of people living in Dubai. Residents have been quick to catch on to the fact that Dubai Outlet Mall is a great place for seasonal or regular shopping - whether it be for themselves, their friends, family members and colleagues; to buy a special treat or to look for an elusive gift. The mall is also becoming increasingly popular with tourists and we are happy to welcome them.

"The great advantage is that with every purchase the shoppers make at Dubai Outlet Mall, their shopping money is in fact being stretched considerably as everything they buy gives them a great bargain due to reduced prices." he explained. An added attraction is that Dubai Outlet Mall is located within a 20 minute driving distance from the World Trade Centre, on Dubai - Al Ain Road, Route 66.

Mahajan said his team is actively engaged in offering customers exemplary customer service, a pleasant shopping experience and special offers in addition to the discounts available at every store in the mall. As an example of this, visitors are offered a free cup of coffee as part of an incentive program to thank them for shopping during off-peak shopping hours. A dedicated children's play area located on the 1st floor allows adult shoppers to browse around the stores and to shop uninterruptedly, while their children are looked after. The presence of several F&B outlets well located around the mall ensures that ardent shoppers can get a well-deserved rest whenever they wish to.  

Dubai Outlet Mall has more than 240 stores that are categorised by Fashion (men, women, children, unisex), Shoes and Footwear, Lingerie and Swimwear, Accessories and Jewellery, Leather and Travel Goods, Cosmetics and Perfumes, Electronics and Homewares, Sunglasses and Watches, and Sportswear and Sporting Goods, Toys, and Novelties.

Some of the larger brands and designers on offer include Azarro, Max Mara, Mango, Mexx, Ted Lapidus, Reebok, Massimo Dutti, Diesel, Calvin Klein, Guess, Evisu, Adidas, Nike, Puma, Villeroy and Boch, Rodeo Drive and Esprit, among numerous others - all made available at discounts varying between 30 and 90 percent.

The mall houses a Food Court with several known brands & cuisines, restaurants and cafes and a forthcoming attraction is the Middle East's first Chuck E Cheese's family entertainment centre with food, games and rides, an ice rink, a bowling alley and other novelties.

The mall is open through the week, from Sunday to Wednesday 10 am - 10 pm and Thursday to Saturday 10 am - 12 Midnight.

Dubai Outlet Mall is a division of UAE-based Al Ahli Group, a multi-disciplined conglomerate founded in the late 1960s, with interests in construction, engineering, cement, plastic, printing, leisure and retail industries.   

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For more information, please contact:
Nicki Page
Fusion Marketing Dubai,
UAE
Tel: (+971) 4 3912149,
Email: mktg@fusion-mgt.com

© Press Release 2007