27 November 2007
MUSCAT -- The projection and promotion of Oman as a truly authentic Arab destination in Europe by the Ministry of Tourism's representative offices has evoked a very good response. At the 5th annual market-based representation (MBR) here yesterday the representatives of the ministry's International Offices in France, Germany, UK, Scandinavia, Australia and other countries outlined their achievements in 2007 and strategies for 2008 for boosting tourist arrivals. Razan Darwish, Director of International Offices, said market-based representatives (MBRs) from International Offices in six countries meet here annually to share ideas and design new strategies for branding Oman as a top travel destination in the Middle East.
The MBRs support the ministry in promoting Oman as an authentic Arab destination in their respective regions. These representatives are important to the ministry's marketing effort worldwide because they use various avenues such as online marketing, consumer promotion events, travel and trade advertorials, e-newsletters, weblogs, interactive map, joint marketing with airlines and press releases in local newspapers. Widely known as Arabia's best kept secrete, Oman enjoys a high-profile and high-end destination image among those interested in authentic Arabic culture and like the natural beauty and landscape that Oman offers, the MBRs said.
The MBRs participate in World Trade Market and other European travel exhibitions to market Oman as a unique destination. "We are using all possible avenues for creating awareness of Oman as a top travel destination in our respective markets", said the MBRs, who now cover the GCC, UK, France, Germany (covering the German-speaking regions of Europe), the Benelux countries (including Belgium, Norway and the Netherlands), and Australia (covering also New Zealand). The ministry is planning to appoint an International Office in Moscow because Russian tourists are also showing a keen interest in visiting Oman, said Razan.
MUSCAT -- The projection and promotion of Oman as a truly authentic Arab destination in Europe by the Ministry of Tourism's representative offices has evoked a very good response. At the 5th annual market-based representation (MBR) here yesterday the representatives of the ministry's International Offices in France, Germany, UK, Scandinavia, Australia and other countries outlined their achievements in 2007 and strategies for 2008 for boosting tourist arrivals. Razan Darwish, Director of International Offices, said market-based representatives (MBRs) from International Offices in six countries meet here annually to share ideas and design new strategies for branding Oman as a top travel destination in the Middle East.
The MBRs support the ministry in promoting Oman as an authentic Arab destination in their respective regions. These representatives are important to the ministry's marketing effort worldwide because they use various avenues such as online marketing, consumer promotion events, travel and trade advertorials, e-newsletters, weblogs, interactive map, joint marketing with airlines and press releases in local newspapers. Widely known as Arabia's best kept secrete, Oman enjoys a high-profile and high-end destination image among those interested in authentic Arabic culture and like the natural beauty and landscape that Oman offers, the MBRs said.
The MBRs participate in World Trade Market and other European travel exhibitions to market Oman as a unique destination. "We are using all possible avenues for creating awareness of Oman as a top travel destination in our respective markets", said the MBRs, who now cover the GCC, UK, France, Germany (covering the German-speaking regions of Europe), the Benelux countries (including Belgium, Norway and the Netherlands), and Australia (covering also New Zealand). The ministry is planning to appoint an International Office in Moscow because Russian tourists are also showing a keen interest in visiting Oman, said Razan.
By Staff Reporter
© Oman Daily Observer 2007
