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Dubai, United Arab Emirates: Royal Philips (NYSE: PHG, AEX: PHIA) Philips announced today that it has introduced its latest technology in magnetic resonance imaging (MRI) at the American Mission Hospital in Bahrain. The announcement was made during the department’s official opening.
The Ingenia 1.5T S, is a new MRI system, designed to drive ‘First time right’ imaging while also facilitate a faster workflow, with the overall aim of enhancing the patient’s experience during MRI examinations.
Guests during the event included representatives from Philips Healthcare, officials from Mohammed Fakhroo & Bros as well as the board members of The American Mission Hospital.
Arjen Radder, Philips CEO Middle East and Turkey said, “The opening of the new department with the patient in-bore solution, supports our vision to deliver the highest quality in imaging and care while supporting the needs our patients here in the region. Philips aims to make the lives of people healthier through innovative solutions and enhance the patient’s experiences, while at the same time equipping clinician’s with the right tools to diagnose patients.”
The in-bore solution offers patients a comforting, engaging visual distraction and provides the opportunity to personalize their experience and feel empowered. The patient selects a theme to fill the room with a colorful video image which is viewed while in-bore and is combined with soothing audio to enhance the experience and create an immersive experiences.
The auto-voice coach gives instructions to the patients throughout the examination, while the scanner noise is reduced through ComforTone scan techniques.
Dr George Cheriyan, CEO and Chief Medical Officer of the American Mission Hospital said, ‘Innovation through technology has disrupted and advanced our diagnostic capabilities through imaging. We are thrilled that Philips has kept patient experience in the forefront of their technology. The Philips Ingenia 1.5 Tesla is a remarkable MRI machine that is versatile and futuristic with enhance imaging capabilities that is patient centric. We are proud to have a long term partnership that provides the best for our patients both in quality and affordability.
Ghassan Fakhroo, CEO of Mohamed Fakhroo & Bros further added. “I would like to thank the American Mission Hospital (AMH) for its continued trust in Philips and Mohammed Fakhroo & Bros. Our relationship with the hospital dates back to the 1970’s and we are proud of our long association with the AMH. We, through our strong partnership with Philips, have been able to supply quality healthcare systems to the hospital over the years. Now, with the inauguration of the Digital MRI wing, the first of its kind in Bahrain, AMH reinforces its position as one of the leading institutions in the healthcare sector in Bahrain, providing the best services to its patients both in terms of quality and affordability”.
Patients today, want a better MRI experience, as currently it can be a challenge for both the young and the old. Image quality is often affected due to patient motion, which makes it difficult for clinicians to get accurate results. Further, there are times, when a repeat examination is needed, which can disrupt an entire day’s schedule, affecting work output and patient satisfaction.
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About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology, deep clinical, and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2015 sales of EUR 16.8 billion and employs approximately 70,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter
© Press Release 2017
