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Jordan-based fund, Innovative Startups and SMEs Fund (ISSF), has invested $150,000 in Martix, a local online marketplace platform.
The investment follows the $300,000 seed fund it raised in January this year together with UAE-based investment management firm, Select Ventures Holdings.
Martix enables local merchants to smoothly transition online and strengthen their ecommerce presence by leveraging state-of-the-art technology tools and workflows, whilst presenting consumers with an aggregated view of on-boarded stores for a seamless shopping experience that allows them to make purchases from multiple stores via one shopping cart. Martix also lends logistics and digital payment solutions, as well as last-mile service providers that are connected to the platform, to both sellers and consumers, it said in a statement Sunday.
Subhi Sallam, Martix Founder and CEO, stated: “We have a vision and goals that have yet to be achieved, and we are excited to kickstart our next phase with the support of the investment made by the ISSF and Select Ventures Holdings. We cannot wait to reveal what Martix has in store for the region.”
(Writing by Brinda Darasha; editing by Daniel Luiz)
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