As our ever-changing world continues to remind us to expect the unexpected, more and more people are looking to make their travels count – be it finding purpose, becoming happier and healthier, making an impact, personal growth, healing or connection, We Love Transformational Travel, the world’s first booking and content platform for transformational trips, is helping travellers do exactly that.

Co-founded by Niamh Keohan, the recently appointed Middle East Ambassador for The Transformational Travel Council (TTC), the unique platform connects travellers with ‘Transformers’, businesses from all corners of the world who are experts in designing and providing meaningful trips that spark long-term growth and fulfilment. Having worked within the Marketing & PR industry for almost 20 years, the majority in the travel and hospitality realm, We Love Transformational Travel was inspired by Niamh’s own search for impact-driven holidays, which she was surprised to discover weren’t easily found on a central platform.

From  success & leadership retreats in South Africa and disconnecting from modern life in the Amazon Rainforest to pioneering sustainable travel in a hybrid aircraft over the Arctic Circle, We Love Transformational Travel specialises in helping people travel with intent, embracing the trip as a catalyst for growth, impact, connection, enrichment and change. Taking the guess work out of selecting the perfect trip, Niamh personally screens each and every Transformer, ensuring travellers are connecting with the best of the best in transformational travel opportunities.

Reflecting on both We Love Transformational Travel and her recent Ambassador appointment, Niamh said:

‘We Love Transformational Travel was born from a core belief that our bold, brave personal goals can be intertwined with a passion for travel, helping us get the most out of every trip we take – whether its setting healthy habits, healing from trauma, or opening our hearts to connections. Through We Love Transformational Travel, we are proud to be able to help people set the wheels in motion for impactful change, while enjoying the beauty this world of ours has to offer. As the TTC’s Middle East Ambassador, I look forward to championing the essence of the Transformational Travel Council and their aspirations to change the way in which we travel.’

Originally from Ireland, Niamh has spent the past 13 years living and working in the UAE, the world’s largest international air travel hub. Prior to co-founding We Love Transformational Travel, Niamh was Cluster Director of Marketing for Jumeirah Group, one of the region’s leading homegrown hotel groups, where she was responsible for their eight Dubai-based hotels. Well versed in the hospitality world, her previous roles included Director of Marketing & PR at the iconic Burj Al Arab as well as directorial positions at global hospitality brands Anantara Hotels, Resorts & Spa and Intercontinental Hotels & Resorts. Niamh is also a certified Life Coach, driven by a passion to help people become the best versions of themselves.


For those looking to embark on a transformational travel experience, visit 

For more information, please contact:
Shadi Moazami

About We Love Transformational Travel  

We Love Transformational Travel is the world's first booking and content platform designed for people looking for something new and more satisfying from their travels. Through targeted marketing & PR activities, We Love Transformational Travel connects a global transformation-seeking audience with a collection of businesses that offer life-changing experiences. From becoming healthier and happier, managing the stress of modern life and finding purpose to boosting confidence, up-skilling or giving back to the world, We Love Transformational Travel is your go-to platform for the next chapter of travel.

For more information, please visit: 

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