15 March 2012
1st edition of the leading MENA Swimming Pool & Spa Event From the 22nd until the 25th of April 2012 ADNEC - Abu Dhabi

Organised by GL Events exhibitions, the first edition of Piscine Middle East show will bring leading international exhibitors to Abu Dhabi to meet their counterparts and showcase the latest innovation from the global pool industry to discuss opportunities and challenges in the most dynamic pool market in the world. Developers, contractors, as well as service providers in the pool industry will be able to meet companies which either supply ready-made, construct custom-made swimming pools, or both in Abu Dhabi.

The show is bringing the right balance between quality, price and qualified maintenance in the sector. With 60 international exhibitors and about 2000 visitors expected for this first edition, the Piscine exhibition will showcase a high quality range of swimming pools, spa products and services to specifiers and buyers in the Middle East, North African countries and India.

"The exhibitors participating in Piscine Middle East form part of the world leaders. Their role is to assist local leaders by offering them the latest equipment and technologies on the market and by training them to use such equipment." Says Mrs Noemi Petit, show director for GL Events Exhibitions.

"The Region has seen a massive shift focused on the well-being experience, expanding on an established market for pool and spa equipment and facilities. The UAE itself has become a phenomenon for the sector". She added.

With the latest techniques and innovations in the field of construction for water treatment, pools and spa, Piscine Middle East will be the new platform for both developers and contractors.

The Piscine Middle East 2012 in Abu Dhabi is set to be hosted between 22-25 April, in order to be the principal event every year to discuss trends, opportunities and challenges in the most big spa market in the world with an estimated value of 10 billion US Dollars by annum in 2011.

An educational program will be held in parallel with the show: a conference program to help professionals understand individual needs and advise them on how to handle customer relations. Piscine Middle East will train and inform, thereby offering a complete overview of the market. 

About Piscine Middle East by GL Events exhibitions:

Piscine Middle East is a part of Piscine International show network, the world's leading pool and spa show with 1000 exhibitors and 18000 visitors. For the last 30 years, it has been gathering international major pool and spa equipment manufacturers and service providers. Piscine Global will take place in Lyon-France, 13-16 November 2012. The Piscine International show network proposes the same quality of services for visitors and exhibitors for any regional edition.

- Piscine Middle East covering the GCC and North Africa. Taking place in Abu Dhabi from the 22nd until the 25th of April 2012

- Piscine UK - Great Britain and Ireland - in Birmingham - 23-25 January 2013

- Piscine Splash! Asia - Singapore - 19-21 May 2013

The Piscine* global show in France is considered the leading exhibition for swimming pool and spa equipment in the world.  In the Abu Dhabi National Exhibition Centre, Piscine's organiser will introduce the elements which make Piscine a show of reference, such as the quality of the exhibitors and visitors, trainings and conferences, technical visits to pools, novelties, innovations and development of business relations during thematic evenings.

About GL Events:
Responsible for 250 professional and public exhibitions, GL events spearheads events in more than twenty countries for more than a dozen different sectors, including food, sport, healthcare, homes and interior design.  http://www.gl-events.com/

The right event partner 
Piscine Middle East is co-located with Cityscape Abu Dhabi. With well over 20,000 participants expected and over 150 major developers exhibiting, Cityscape Abu Dhabi is the opportunity to understand, build and develop business in Middle East's real estate market (architects, interior designers, local authorities, real estate developers.)

Piscine Middle East will be held at the ADNEC

The Abu Dhabi National Exhibition Centre (ADNEC) is the most modern exhibition centre in the world and the largest exhibition venue in the Middle East with its 12 inter-connected exhibition halls.

For press contact in the UAE :
Tarek Solimane
+971 50 708 24 69
+971 4  408 49 91 / +971 4 408 49 69
Tarek.solimane@ubifrance.fr
claudia.brun-vargas.INT@ubifrance.fr

For press contact in France :
Florence Mompo
+33(0)478176282
Florence.mompo@gl-events.com 
@ PiscineExpo
www.piscine-middleeast.com

© Press Release 2012