Leading Middle East Business Group Deploys Exact Solution to Streamline its Activities and Allow Wireless Working
Ramallah, Palestine. Exact Software Middle East, a leading manufacturer of enterprise resource planning (ERP) software solutions, today announced that the Palestinian-based Masrouji Group, one of the regions major business enterprises, has signed a deal to deploy Exact technology as part of an upgrade of its IT facilities which will include providing real-time information direct to staff PDAs.
The Masrouji Group, which imports, distributes and manufactures pharmaceuticals, and has over 350 employees located at sites in Palestine and Jordan, wanted to streamline its business activities across its different operations, in preparation for future expected growth. Exact Software's Global Enterprise 2003, will be initially integrated at the company's Ramallah headquarters in Palestine, and then rolled out across its business.
Local pharmaceutical companies based within the Middle East have shown significant expansion in recent years, successfully competing against global drug manufacturers. The Masrouji Group's decision to upgrade will mean its sales and warehousing staff will have real-time information on stock and shipment records, delivered straight to their PDAs.
"We are embarking on a period of expansion and wanted a solution that would increase our capacity, save employee time and reduce costs," said Haytham Masrouji, general manager, Masrouji Co. Ltd. "We previously had basic ERP applications running at our different locations, and felt it was necessary to implement a unified system so we can effectively manage our workflow throughout the operation."
Exact Software was selected because it offered more comprehensive ERP applications, was fully arabized, and more cost effective than competitor products. The company intends to make use of the accounting, financial, customer relationship management and human resource management components of the solution.
"Due to the fast changing nature of our business, we need real-time reports that could be delivered in a user friendly format, direct to a handheld device," said Masrouji.
Exact Software's technical specialists will deploy the solution at the Masrouji Group's multiple locations in Palestine and Jordan, and will be on hand to provide post implementation support.
"The Masrouji Group is a perfect example of how our solution can benefit multi-site organizations," said Nizar Badwan, general manager, Exact Software Middle East. "In order to facilitate further growth, they have streamlined their workflow and document management functions, and implemented CRM, HR and accounting applications that will give real-time updates on their business activities."
"And because the same solution will be rolled out across the organization, employees will have access to a single information database," he added.
Exact Software's Global Enterprise 2003 is based on the One-X solution, meaning businesses can manage their entire business system from a single, integrated database, which allows information to be shared between head office and regional sites.
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Established in 1959, the Masrouji Group is a diverse range of businesses, which include import and distribution of pharmaceuticals, personal care, baby care, and FMCG products. The group is also in the pharmaceutical and toiletry industry. With over 350 employees, the Masrouji Group has manufacturing and distribution plants in Palestine and Jordan.
Exact is a leading manufacturer of software for accounting, human resource management (HRM), customer relationship management (CRM), e-business and enterprise resource planning (ERP). Since its establishment in 1984, Exact has developed into one of the world's premier companies delivering business software solutions to medium-sized organizations. Exact software is now used in 126 countries and available in 26 languages. Exact Holding N.V. has been listed on the Official Market of Euronext Amsterdam Stock Exchange since June 1999. For more information, go to www.exactsoftware.com
© Press Release 2004
