O2's first PDA-phone into UAE, KSA, Kuwait & Bahrain offers the best in mobile productivity, messaging and multimedia in a tiny form factor
Dubai, United Arab Emirates, Tuesday, May 16th 2006 - O2, the leading provider of premium mobile data devices in Asia Pacific, today announced the launch of their first PDA-phone into the Middle East region - the Xda Atom, a device so eye-catching it is guaranteed to turn heads wherever it goes.
Small, light, fast and powerful, the Xda Atom is the world's smallest multimedia PDA-phone. The exclusive design was launched to a VIP gathering at a cool and bubbly event last night, which was held at 360 bar at the Jumeirah Beach Hotel in Dubai.
Small and mighty
The Xda Atom smashes all common perception that gadgets and work belong to the domain of nerds by proving that technology and productivity can be fashionable too. Wrapped inside its ergonomic curves and smooth piano-black casing is a digital meltdown of the best and latest in mobile entertainment, connectivity and productivity. This portable powerhouse - smaller than a deck of cards - gives you the freedom to continuing working outside of the office and look stylish at the same time.
More entertainment in your hands
Besides its good looks, O2 proves that innovation can be alluring by incorporating many "firsts" into the Xda Atom. It is the world's first PDA-phone to feature a 2.0 mega pixel camera with built-in flash, enabling you to capture pin-sharp photos and richly hued videos indoors and outdoors, day and night. You can revisit fun moments on the device's large 2.7" 262K-colour QVGA TFT-LCD touch-screen, instantly beam them to your friends, or slip out the memory card and print them at any photo kiosk to keep and share.
O2 MediaPlusThe Xda Atom is also the first PDA-phone to feature an FM radio tuner and the new O2 MediaPlus application - the first multimedia centre created for PDA-phones. Besides being the only software to offer equalizer settings with Windows Media? Player 10 (so you can customise your audio experience to suit any musical genre), O2 MediaPlus gives you complete control over your entertainment experience, and plays music, audiobooks, home movies and music videos from one interface. You can rock to your favourite radio stations and imported MP3s, or watch downloaded films and sports game highlights easily and conveniently wherever you are.Having this device in your hands also means you no longer have to carry a separate MP3 player. You can create playlists on the Xda Atom and bypass your PC altogether, or go wireless and listen to - and even control - music in stereo playback with Bluetooth? headsets or car stereo.
More productivity in your hands
Besides putting you on the forefront of mobile entertainment, the full-featured Xda Atom also puts more computing power into your hands by offering a seamless integration of mobile office solutions. It is the first device from O2 to run on the new Windows MobileO 5.0 platform and give you enhanced features in Microsoft? Office programs for Windows Mobile (including Word Mobile, Excel? Mobile and the new PowerPoint? Viewer). You can enjoy programs that are more PC-like, direct access to your hotmail and POP3 accounts from Microsoft Outlook?, improved battery life, and permanent storage of data. You can work and rest easy knowing your information is secure and with you at all times.
Besides built-in wireless LAN, the Xda Atom also responds quickly to productivity needs by giving you a panorama of other convenient connectivity features enabling top-speed data transfer, like EDGE GSM/GPRS, Bluetooth SIG v 1.2, Infrared, mini-USB and ActiveSync?.
If you're a frequent traveller, you will also love the Auto Configurator utility, which detects operator settings on individual SIM cards and configures the device accordingly. It's all plug-and-play.
Mr Mark Billington, CEO, O2 Asia Pacific said at the Dubai launch, "We're delighted to be here in the Middle East region to launch the Xda Atom. Our ambition is to continue to offer leading-edge PDA-phones to every mobile phone user today in the GCC as well as the future mobile community of tomorrow. The Xda Atom offers all the latest digital innovations in a truly sexy form factor. It is exclusive to the O2 brand, carries our unique O2 signature and meets the promise to our customers."
When asked about the competition in the GCC, Mr Chia Eng Keat, VP Sales North Asia and Middle East, commented, "We are already recognised as a market and industry leader in Europe and Asia Pacific. Our aim is to be recognised as the leading provider of premium converged devices in the Middle East as well. We aim to be number one. And we aim to get to that position fast, by putting customers at the heart of everything we do - from product design to after-sales service - and offering premium, differentiated devices not offered by other manufacturers. We're in the market for the long term."
The Xda Atom is also available in a pearly white colour, aptly named Xda Atom Pure.
Pricing and availability
The Xda Atom and Xda Atom Pure will retail at AED 2,799, inclusive of 5% tax and a one-year local warranty, in the United Arab Emirates at all O2- and Unitec-authorised retail channels including Plug-Ins, Carrefour, Axiom and Phono.
More information is available at SeeO2.com.
-Ends-About O2 Asia Pacific
O2 Asia Pacific is a member of the O2 group, a leading provider of mobile communications services in Europe with more than 35 million customers. It provides consumers in Asia Pacific and Middle East with innovative, premium mobile data devices and services that enhance everyday business solutions and lifestyle needs.
O2 Asia Pacific is headquartered in Singapore, with offices in Australia and Hong Kong; it also distributes in Malaysia, New Zealand, Indonesia, Thailand, India and the Indian sub-continent, Vietnam, Middle East and the Philippines.
For more information, please contact:
Ms Louise Saade
Account Manager
NettResults
Tel: 971 4 331 1593
Email: louise.saade@nettresults.com
© Press Release 2006
