Maha Abouelenein appointed as Chief Value Officer for Gary Vaynerchuk and EVP of business development for Vaynerx

Maha Abouelenein appointed as Chief Value Officer for Gary Vaynerchuk and EVP of Business Development for VaynerX. In this role, Maha will be responsible for PR and communications for the Gary Vaynerchuk brand, as well as strategic high-level relationships and business development for both Vaynerchuk and VaynerX.

VaynerX was the first company to appoint a Chief Heart Officer, focusing on the culture and heartbeat of an organization -- its people. With the newly created Chief Value Officer role, Gary Vaynerchuk underscores how important it is to bring value first, be of service to others and to be authentic in business.

“With everything I do, I always ask ‘what value does this bring and how can I offer the most value’. Every decision I make supports that,” said Gary Vaynerchuk, Chairman of VaynerX. He continues, “after working with Maha for a year as a consultant, I saw the value she brought to us and she’s a great fit for the organization. With her illustrious career in business development and global communications - we are excited to have her on board.”

Added Maha, “My mission is to add value across the organization. For me, integrated value creation is the north star and I am here to bring value to customers, clients and colleagues. In a world where businesses prioritize the bottom line above all else, VaynerX proves how special it is by focusing on culture, creating value and impact.”

Maha brings more than 28 years’ experience working with global corporate giants to her new role. For the past 15 years, she has been running her own business to advise and consult companies and startups on global marketing communications, including the launch of top tech brands such as Netflix, Careem (now Uber) and Deezer in the Middle East. Maha served as the Head of Global Communications and Public Policy for Google MENA. In 2001, she was appointed Managing Director of Promoseven Weber Shandwick, where she established 19 offices across the Middle East and North Africa region. Maha began her career at General Mills in the USA after graduating with a Masters Degree from Minnesota State University.

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ABOUT GARY VAYNERCHUK

Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients globally with offices in New York, LA, Tennessee, London and Singapore.

In addition to VaynerMedia, VaynerX houses Tracer, VaynerSpeakers, VaynerProductions, The Sasha Group, and Gallery Media Group, a portfolio of digital media brands including women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports and is the CEO of Empathy Wines.

Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber. Gary is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Gary is a board/advisory member of Bojangles, the Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

ABOUT VAYNERX

VaynerX ( https://vaynerx.com/ ) is a global modern-day marketing and communications company. Subsidiaries include VaynerMedia, VaynerProductions, The Sasha Group, Gallery Media Group, VaynerCommerce, Tracer and VaynerSpeakers.

For more information, please contact:
Farah El Alfy | farah@theqode.com  
Swati Jain| swati@theqode.com 

© Press Release 2020