Dubai, 26 June 2016: Emirates NBD, one of the leading banks in the region, today announced the addition of an 'Investment Portfolio' widget to its widely popular mobile banking app. Targeted towards the bank's private and priority banking customers, the new service enables app users to view and manage all their investment assets, such as equities, bonds and mutual funds, via their smartphones, on a fully customisable, secure, and highly convenient digital platform.

Designed to complement the bank's wealth management advisory services, the widget enables customers to fully personalise their experience and to digitally track their portfolio holdings, transaction history and performance, thus making the app the customer's main tool to not only keep a simple view on all their financial products with Emirates NBD, but also contact their Relationship Management team and Investment Advisors directly from the app. Customers without an investment portfolio can easily and securely apply for a new one with a push of a button.

Commenting on the announcement, Suvo Sarkar, Senior Executive Vice President & Group Head - Retail Banking and Wealth Management, Emirates NBD, said: "With the addition of the Investment Portfolio widget to the mobile app, our private and priority banking customers can view their investments, evaluate performance and check the transaction history anytime, anywhere thereby providing them with a superior and personalised client experience. Our mobile banking app is designed to truly empower our customers with the information, tools and access needed to conduct everyday banking and portfolio management, at their fingertips."

The bank's announcement is strategically aligned with its recently announced AED 500 million digital transformation plan that includes integrating all of its propositions seamlessly via digital platforms, thus enhancing customer experience by offering clients

the opportunity and convenience of processing their daily banking needs securely through digital banking.

Emirates NBD's award winning mobile banking app has consistently been recognised for its superior user experience and numerous range of features, currently offering customers ability to track their current accounts, savings and deposits, credit cards and loans, in addition to accessing Emirates NBD's unique to the region services such as DirectRemit, Shake n' Save, Mobile Queuing and Mobile Cheque deposit facility among others. The app is consistently ranked #1 in the Finance category in UAE App Store, with an average of 4.5 stars/5 stars in customer satisfaction.

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About Emirates NBD:
Emirates NBD is a leading banking Group in the region. As at 31st March 2016, total assets were AED 414.5 Billion, (equivalent to approx. USD 112.6 Billion). The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 87 per cent of all financial transactions and requests conducted outside of its branches. The bank currently has more than 220 branches and over 960 ATMs and CDMs in the UAE and overseas and a large social media following, being the only bank in the Middle East ranked among the top 25 in the 'Power 100 Social Media Rankings', compiled by The Financial Brand. It is a major player in the UAE corporate and retail banking arena and has strong Islamic Banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.

The Group has operations in the UAE, Egypt, the Kingdom of Saudi Arabia, Singapore, the United Kingdom and representative offices in India, China and Indonesia.

The Group is an active participant and supporter of the UAE's main development initiatives and of the various educational, environmental, cultural, charity and community welfare establishments.

For further information, please contact:
Ibrahim Sowaidan
Head - Group Corporate Affairs
Emirates NBD
Telephone: +971 4 609 4113 / +971 50 6538937
e-mail: ibrahims@emiratesnbd.com

Tricia Kaul | Shaleen Sukthankar
ASDA'A Burson-Marsteller; Dubai, UAE
Tel: 971-4-4507600; Fax: 971-4-4358040
Email: tricia.kaul@bm.com | shaleen.sukthankar@bm.com

© Press Release 2016