- The partnership combines hospitality and racing expertise to create unparalleled moments at Jumeirah Hotels & Resorts and Grand Prix Locations across the globe
Dubai, UAE: Jumeirah Hotels & Resorts today announced its new partnership with Williams Racing, ahead of the 2023 FIA Formula One World Championship that kicks off this weekend in Bahrain.
As part of Jumeirah Hotels & Resorts’ journey of accelerated growth, the brand has most recently opened Jumeirah Gulf of Bahrain Resort & Spa, aptly timed with the start of the Williams Racing partnership. Resting on the unexplored, pristine beaches of Bahrain’s West Coast, this newest address offers a picturesque setting for guests, just 10 minutes from the Bahrain International Circuit.
Resonating with Jumeirah’s strategic growth trajectory, Williams Racing continues to push boundaries in the quest for performance excellence. With 26 properties in 10 countries, Jumeirah is dedicated to driving innovation, and delivering the most exhilarating experiences for its guests, partners, and Jumeirah One members.
The relationship with Williams Racing will offer Jumeirah’s guests memorable moments and curated events at Grand Prix locations around the world. Culminating at the season finale Abu Dhabi Grand Prix, neighbouring Jumeirah at Saadiyat Island Resort & Spa is perfectly placed to offer guests an unforgettable race weekend.
Alexander Lee, Chief Commercial Officer, Jumeirah Group: “We’re thrilled to unveil our partnership with Williams Racing, one of the most iconic brands in the world of Formula One. With its rich history and reputation for excellence, Williams Racing’s values are perfectly aligned with Jumeirah Hotels & Resorts. We’re proud to launch this partnership in Bahrain, where the new Jumeirah Gulf of Bahrain Resort & Spa is ideally located just 10 minutes from the circuit. Together with Williams Racing, we look forward to introducing our signature Jumeirah Hotels & Resorts experience to Formula One fans around the world. The sport of Formula One, which thrives on performance and continuously pushing limits, aligns with Jumeirah, and our ambitious vision of growth and expansion.”
Commenting on the partnership, James Bower, Commercial Director at Williams Racing added: “We’re delighted to partner with Jumeirah Hotels & Resorts. Jumeirah has an ambitious vision of growth and a dedication to excellence that resonates with our values and the journey we are on. Jumeirah’s strategic growth trajectory has led them to Williams Racing and we look forward to developing and elevating these very special experiences with their incredible hospitality expertise throughout this season and beyond.”
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For more information, visit Jumeirah.com/williamsf1.
About Jumeirah Group:
Jumeirah Group, a member of Dubai Holding and a global luxury hotel company, operates a world-class 6,500+-key portfolio of 26 luxury properties across the Middle East, Europe and Asia.
The group boasts some of the most prestigious and captivating properties in the world, from the iconic flagship hotel and timeless pinnacle of luxury, Burj Al Arab Jumeirah, and lavish Arabian palaces across Dubai’s Madinat Jumeirah, to its contemporary Maldivian island paradise at Olhahali Island and art-inspired dolce vita on the island of Capri. Whether a modern twist on a British classic in the heart of Knightsbridge at The Carlton Tower Jumeirah, or a futuristic setting at Jumeirah Nanjing, Jumeirah’s name is synonymous with service excellence, crafting exceptional experiences for everyone who walks through its doors.
Beyond its properties and resorts, Jumeirah Group is also dedicated to destination dining experiences, combining the most authentic and diverse cuisines with spectacular settings to create those unforgettable moments worth sharing. With over 85 restaurants across its portfolio, Jumeirah Group’s award-winning homegrown concepts including Sal, KAYTO, Shimmers, Al Mare, Pierchic and French Riviera, enjoy an enviable reputation for culinary excellence, with ten featuring in the Gault&Millau UAE 2022 guide. The group also has three Michelin starred restaurants – Shang High, L’Olivo and Al Muntaha.
The health and safety of guests and colleagues remains Jumeirah Group’s utmost priority and as such, the group has implemented a series of protective measures across all of its hotels and strictly adheres to each market’s respective government directives.
For more information, please contact:
Miet Saelens | Senior Director – Communications
Jumeirah Group | Miet.Saelens@Jumeirah.com
About Williams Racing:
Williams Grand Prix Engineering Limited's core competencies are the design and development of racing cars to compete in the Formula One World Championship. As one of the world's leading Formula One teams, the company has secured 16 FIA Formula One World Championship titles since its foundation in 1977. Nine of these titles have been won in the Constructors' Championship in association with Cosworth, Honda and Renault. The remaining seven titles were won in the Drivers' Championship with Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve.
