United Arab Emirates, February 24rd, 2011: Notions Group, one of the UAE's leading confectionary and snack food producers, is showcasing its comprehensive product range at the annual Gulfood Exhibition 2011, that is being held at the Dubai International Convention & Exhibition Center from the February 27th to  March 2nd. At the exhibition, Notions will unveil its rebranded Chocodate product, and two new flavors to its product line-up.

Fawaz Masri, CEO and Founder of Notions Group, said, "Gulfood is the perfect platform for showcasing our diverse snack and confectionary range; as this is the biggest event in the region's food and beverage calendar".

Visitors will be able to see Chocodate's stylish new packaging as well as try the new dark and  white chocolate flavours. Masri intimated that the new design and tastes have wide cross-cultural appeal, while retaining that vital connection to its original Arabian roots.

Masri continued, "Chocodate reflects the rich history and heritage of the region, and is the pioneer for propelling our revered date as a premium confectionery product in the retail market. By adding chocolate to dates we are sharing the health benefits and allure of dates with the rest of the world".

In addition to fine confectionary, Notions Group's Star Food subsidiary has been serving potato chip and snack foods lovers for over 15 years. Star Food is dedicated to providing high quality, flavoursome snacks using the freshest potatoes that we source from local farms. We do this to support domestic producers, and also as part of our mission to ensure that we only use the freshest ingredients. Masri said "Our biggest appeal is that we have a little something for everybody: always fresh and always natural ".

Star Food manufactures a complete range of snack foods and is the proud producer of Amigo, tortilla chips; Fiesta and XL, fresh potato chips; Raja, potato crunchies; and Twinkle, cheese balls.

Notions Group invites visitors to experience the quality and diversity of its product range at Gulfood Exhibition 2011, stand B4-36 in Hall 4, in the period between February 27th and March 2nd, from 11am to 7pm.

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About Notions Group
Notions Group - the creators of Dubai's original guilt-free chocolate treat, Chocodate™- is an innovative and regionally recognised Dubai-based group of companies that specialises in the manufacturing, local and regional distribution, global export and marketing of a diverse range of unique savoury snacks and confectionary items.

Boasting a staff count of more than 250 people, Notions Group meets the demands of households, individual consumers and businesses by offering a wide range of innovative, unique and high-quality products.

For more information on Notions Group, its subsidiaries and products, please call 04-3388586 or log onto www.notionsgroup.com

For more information please contact:
Khalil Majdalawi
Cicero & Bernay Public Relations                                            
Tel: +971 4 334 2966
Fax: +971 4 334 2977
Mobile : +971 50 626 5535
Email: khalil@cbpr.ae
Web: www.cbpr.ae

© Press Release 2011