DUBAI - Further consolidating its presence in the region, Hitachi Construction Machinery (Europe) NV, a leader in construction machinery industries, invested in a new comprehensive warehouse for machines, spares and training in Jebel Ali Free Zone (Jafza). A well-attended inaugural ceremony was held at the new facility.
In the presence of His Excellency Hiroyasu Kobyashi, the Consul-General of Japan, the event was attended by Mr. Michijiro Kikawa, President and CEO of Hitachi Construction Machinery Co Ltd., Mr. Mitsuo Mori, President of Hitachi Construction Machinery (Europe) NV, Mr. Ibrahim Mohammed Al Janahi, Senior Vice-President Commercial Sales of Jafza along with top officials from Jafza and Hitachi's dealers from the region.
Mr. Ibrahim Mohammed Al Janahi, Senior Vice-President, Commercial Sales, Jebel Ali Free Zone, commented: "We are proud to provide our customers with the most advanced infrastructure, especially international construction-machinery players such as Hitachi, and we will continue to fully support their growth".
"I would like to mention today that the establishment of the Middle East Center is company's strategic posture to the regional market", says Mr. Michijiro Kikawa, President and CEO of Hitachi Construction Machinery. "Hitachi's long-term commitment for the industry is manifested in its worldwide 20% increase in production capacity year-on-year, which is the starting point for nurturing solid partnerships", Kikawa added.
Hitachi Construction Machinery manufactures a wide variety of equipment for various industry needs. Ergonomically designed products are of different types and sizes that suit diverse industry segments. The company always seeks ways to use the state of the art technologies to create machines for even more efficiency, reliability, simplified maintenance and comfort. The range of Hitachi machines includes excavators, rubber crawler carriers, cranes, rigid dump trucks, wheel loaders, aerial platforms, attachments and applications for diverse industry
segments such as mining, general construction, forestry, demolition and waste recycling.
Mr.H.Isshiki, General Manager of Hitachi Constructions Machinery Europe -Middle East Center says: "The new facility will become a core of synthesizing major objectives to achieve the targets for 2011. The company is determined to keep its commitment to provide with the highest standards of quality and products to the local markets." Isshiki added.
Mr Isshiki further said that Hitachi's three (3) core objectives are to increase market-share in product-line, to provide the way of solution including prompt after-sale-service and maintenance, and to consolidate regional strength of sales, starting with the introduction of the most advanced and environmentally-friendly Excavator ZAXIS Dash 3 series.
For the first time in the Middle East, Hitachi, as a Japanese manufacturer of construction machinery, will present wider range of the state of the art machinery, along with own warehouse of spares and equipment, and training facility that will be readily available to fulfill the demand from local customers.
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About Hitachi Construction Machinery
Hitachi Construction Machinery Co., Ltd. (HCM) is a worldwide leading manufacturer of construction equipment, headquartered in Japan.
Hitachi Construction Machinery (Europe) NV (HCME), the subsidiary company of the Hitachi Construction Machinery Group (HCM) for Europe, Africa, Russia and the Middle East, uses its engineering experience and advanced technology to develop, manufacture, and supply a wide range of leading-edge construction machinery.
HCME's main products are hydraulic excavators, ranging from mini excavators up to 780-ton ultra-large face shovels. HCM makes the widest range of excavators in the world, and with every single model you can be assured of smooth operating control and responsive multi-tasking capabilities. In addition, HCME also markets wheeled loaders, rigid dump trucks, crawler cranes and other products made by HCM Group companies. (HCM) has built a worldwide reputation for making reliable products that provide great value because they work dependably for a long time. HCME provides a product line-up that distinguishes itself by its depth and width and that has earned an excellent reputation for performance, reliability and safety. For further information about HCME ,log on to www.hcme.com.
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© Press Release 2007
