Hansgrohe's anti bacterial shower hoses in the Middle East

The product sets new standards in bathroom hygiene

Dubai, August 1, 2006: Hansgrohe, the world's leading sanitary engineering and manufacturing company, has launched anti-bacterial shower hoses in the Middle East.

The new product, which is set to revolutionize the sanitary industry in the Middle East, has been designed in accordance with the German Federal Health Agency requirement for the application of plastics in potable water pipe. Hansgrohe was the first to introduce anti-bacterial shower hoses in Europe, which gained instant popularity.

"The new anti-bacterial plastic shower hoses offer effective protection against harmful micro-organisms. They will mark a new era in hygiene in the Middle East," said Holger Ruf, Marketing and Communications Manager, Hansgrohe Group, Middle East, Africa and India.

The hot climate and moisture in the region makes it particularly susceptible to the growth of micro-organisms. The plastic shower hoses, Novaflex and Isiflex, are designed with the anti-bacterial quality of natural silver. Hansgrohe has innovatively used the precious metal in plastic shower hoses, making it bacteria-resistant.

Having trade-marked the technology, Sanitized Silver, the material is used by integrating silver ions into high-tech glass-ceramic. The positively charged silver ions, activated by the water flowing through the hose, give off a constant electrical charge (Sanitizednano-flash technology). This destroys the cell membrane of any bacteria present and blocks their metabolic processes, making it impossible for them to reproduce. The uniform distribution of Sanitized Silver throughout the plastic of the shower hose ensures strong and lasting anti-bacterial effect on all the contact surfaces, both inside and outside.

"The positively charged silver ions have been proven to inhibit the growth of more than 25 strains of microbes - including coli form bacteria, salmonella, staphylococci, and the dangerous Legionella, which is quite wide-spread," added Holger.

The growth of microbes is especially high when the shower is not used for a while with water remaining in the shower hose. Analyses showed that after eight days of use of the anti-bacterial shower hose, the germs disappeared almost completely.

"Hansgrohe's anti-bacterial shower hoses have set new standards of hygiene in the bathroom," concluded Holger.

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Note to Editors
Benefits at a glance

Anti-bacterial shower hoses from Hansgrohe:

fight the reproduction of bacteria - Legionella in particular;
work on the basis of natural silver without any added chemicals;
demonstrate a long-lasting protective effect both inside the hose as well as on the outside sleeve of the shower hose - and this over the entire life of the product;
meet the requirements set down in the recommendations of the application of plastics in potable water pipes by the German federal health agency;
prevent the development of unpleasant odours;
guard against the development of bio film and spot formation;
Ensures flawless hygiene even in hard-to-reach spots.