Company recently showcased latest printing solutions at Sign & Graphic Imaging Exhibition
Graphic International Center (GIC), a leading provider of copying, scanning, and printing solutions, has been appointed as the authorised reseller for Canon Graphic Art and Computer Aided Design (CAD) printers in the UAE. The appointment of GIC by GIBCA DUBAI LIMITED, the Canon distributor for the UAE, follows its recent participation at Sign & Graphic Imaging exhibition, the largest B2B international exhibition dedicated to Signage, Graphic Imaging and Screen Printing in the Middle East, where it showcased some of its key partner solutions including the Seiko Solvent Printer, Kala Laminating Machines and Multiflex Vehicle Graphics.
Under the terms of the contract, GIC will be responsible as an authorised reseller for Canon's range of Graphic Art and computer aided design (CAD) printers in the UAE. Working with other established brands in the print industry including Seiko, Rex-Rotary, and others, GIC is bringing its extensive expertise and experience to the UAE to maximize the sales of Canon in this market. The company also had a successful showing at the recently concluded Sign & Graphic Imaging Exhibition where it strengthened its presence in the growing UAE market which recorded an advertising spend of over US$1 billion in 2006.
Commenting on the participation, Paresh Patel, Director, GIC, said, "This was the ninth consecutive year that we participated at the Sign & Graphic Imaging, which is the most eagerly-awaited event for the region's signage, graphics and large format printing players. The exhibition provided us with the ideal setting to present to the thousands of visitors, cutting edge solutions and also helped reinforce our strong market presence. Our participation this year was highlighted by our appointment as the exclusive authorised resellers for Canon Graphic Art & CAD printers in the UAE."
At the Sign & Graphics Show, GIC highlighted Seiko Solvent Printers, which offer high performance features including high-speed printing (16 sqm/h at 720 dpi with 4 passes), modern industrial Piezo inkjet heads, heavy-duty media feed, and advanced six-color solvent ink technology (EG-Outdoor inks). Multiflex, a leading player in vehicle graphics and a key partner of GIC, hosted a series of interactive live demonstrations of its different vehicle graphics headlined by experts who flew down from Belgium for the duration of the show.
"With the advertising industry in the Middle East witnessing a steady growth in the recent years owing to increased spending on advertising and publicity by companies to gain greater brand visibility and market share, the demand for our services and products have increased correspondingly. Our participation this year allowed us to maximise our brand visibility and explore potential business opportunities, and we remain upbeat of our prospects," added Patel.
The Sign & Graphics Show brings together thousands of industry professionals from across the globe, to share products, designs, and ideas. In 2006, the show witnessed US$ 125 million of closed deals with more than 300 international exhibitors from 30 countries and about 10,000 trade visitors from more than 84 countries. The 2007 edition of the show is expected to break past records, with more than 13,000 square meters of exhibition space sold out.
Ever since its inception in 1982, Graphic International Center has been focused on offering solutions that blend functional utility with customers' budgets. The company's capabilities are well groomed in the scope of solutions it provides and the geographic areas in which it does business. GIC believes in fully understanding the customer's requirements to determine their current needs, anticipate their future needs and provide them with a pertinent solution. GIC is today poised on the threshold of rapid growth, working on both backward integration into manufacturing and forward integration into retailing.
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© Press Release 2007
