SAUDI ARABIA: British brand Fred Perry launch a new ecommerce platform exclusively for consumers in Saudi Arabia. The Fred Perry website is considered the largest ‘shop’ and so it is a great honour for the brand to be able to offer this experience to the next generation of Saudi Arabia fans. Fans will be able to view and shop the iconic Fred Perry shirt alongside sharp and sportswear styles and the diverse collaborations with designers such as Raf Simons, the Amy Winehouse Foundation and most recently, with British musical trailblazers, Gorillaz.
The product offering is complimented with a large library of playlists collated over the years by a line-up of existing Fred Perry collaborators and innovators. Subcultures are at the core of the Fred Perry brand, and Saudi Arabia, with its thriving scene for fashion, music and lifestyle will be explored through the lens of Fred Perry.
Fans can also visit the Community section of the site where the brand’s values are outlined and information about sustainability are transparent.
The need for ecommerce is more apparent in 2021, as consumers become more conscience, it’s important for brands to be able to connect with their global customer base from all avenues. Fred Perry, along with Middle East retailers & distributors BESIDE, understand this and continue to push the brand to new heights both on and offline.
Explore the new Fred Perry website now, in dual languages at: https://www.fredperry.com/sa-en/
© Press Release 2021
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