Abu Dhabi’s Ethmar International Holding (EIH) has teamed up with Guggenheim Brothers Media (GB Media) to set up a new multi-million-dollar investment fund to support the next generation of media and technology firms.

The fund is led by Dillon Lawson-Johnston, the great-great-grandson of New York City’s Guggenheim Museum founder, and Criswell Fiordalis, an expert in the entertainment and media industry.

The value of the fund has not been specified. Businesses likely to benefit from the fund include modern content production studios, game developers and creator economy start-ups.

GB Media, a private investment firm, will focus on investments in content creation, creator tools and infrastructure, digital intellectual property and entertainment technologies, fan engagement platforms and next-generation storytelling, according to a statement.

(Writing by Cleofe Maceda; editing by Brinda Darasha)