Dubai, UAE :  In line with the UAE’s Sustainable Development Goals and following Zurich’s vision to become one of the most responsible and impactful businesses in the world, Zurich International Life in the Middle East (Zurich) has announced a collaboration with Emirates Environmental Group (EEG).

As a key player in the insurance industry, Zurich can bolster sustainable development and further amplify its efforts through strategic partnerships with entities such as EEG. Through this partnership, Zurich aims to drive a clear alignment to the organisation’s vision and commercial goals.

Reena Vivek, interim CEO of Zurich in the Middle East, said, “We at Zurich believe that sustainability needs to be a part of every company’s DNA and core business strategy. Not only do we need to have conversations around it, but as a community, we need to translate these dialogues into actions. In a world where risk is increasing daily due to carbon emissions, Zurich has aided in curbing the threat by reducing its paper consumption by 97.45% across the Middle East as well as lowering the use of single use plastics by 93% across the region. 

“Through process automation, digitalisation and innovative solutions, Zurich has made steady progress towards its sustainability goals. 

“Our work with EEG will take our commitment to the region’s sustainable goals one step further and will help us make a direct contribution to the vision of a more sustainable UAE.”

The UAE has recently been confirmed as the host of COP 28 — a significant development which will reaffirm the country’s role in leading initiatives that drive environmental protection. It will now be up to public organisations and non-government organisations like EEG, as well as private sector companies such as Zurich, to lead the way, positively affecting behavioural change that will help the UAE meet its goals.

As the focus shifts towards a greener economy, pragmatic action and a strong commitment to climate action is the new ask of leaders in the industry. Consumers are becoming more aware of their own environmental and social responsibilities and are also looking to companies to demonstrate their commitment to sustainable value creation and to be ambassadors of change.

Zurich is joining EEG’s 20th annual ‘Clean-Up UAE’ drive, held between December 6 and 16, creating awareness about environmental issues – particularly waste management, waste reduction and recycling, as Zurich employees come together with the local community to clean up natural and protected sites across the seven emirates. The objective is to instil a sense of responsibility for environmental protection across the wider community and particularly within the younger generation.

Continuing its focus on the younger generations in society and acknowledging the key role they will play in creating a brighter future, Zurich was also the sustainability partner of this year’s Emirates Dubai 7s tournament. During the 3-day event, young children learned more about sustainable living through engaging and fun activities in the Zurich Kids’ Zone.

Habiba Al Mar’ashi, chairperson and co-founder of EEG, added, “EEG has always advocated the importance of effective partnerships and collaborations. Since its inception in 1991, EEG has involved individuals, academic institutions, government and the private sector in its projects and campaigns. Sustainable progress and innovations towards a greener environment are only truly possible through national, regional and international interconnectedness. Multinational entities like Zurich will be key players and stakeholders to ensure that the goals of sustainability are attainable by the end of the decade, a necessary intervention to ensure that effects of climate change are mitigated.

EEG is happy to have Zurich on board as corporate members of EEG and glad to see that they are actively participating in community and national level campaigns to preserve the environment. I am always enthralled to see EEG’s slogan continue to echo its importance: Together for a Better Environment.”


About Zurich Insurance Group

Zurich Insurance Group (Zurich) is a leading multi-line insurer that serves its customers in global and local markets. With about 55,000 employees, it provides a wide range of property and casualty, and life insurance products and services in more than 215 countries and territories. Zurich’s customers include individuals, small businesses, and mid-sized and large companies, as well as multinational corporations. The Group is headquartered in Zurich, Switzerland, where it was founded in 1872. The holding company, Zurich Insurance Group Ltd (ZURN), is listed on the SIX Swiss Exchange and has a level I American Depositary Receipt (ZURVY) program, which is traded over the counter on OTCQX. Further information about Zurich is available at 

About Zurich International Life Limited

Zurich International Life Limited is a part of Zurich Insurance Group and established in the Isle of Man which is licensed by the Isle of Man Financial Services Authority with established and registered branches in the UAE licensed by the Central Bank of the UAE, Bahrain licensed by the Central Bank of Bahrain, and the Qatar Financial Centre authorised by the Qatar Financial Centre Regulatory Authority. In the UAE it is registered (Registration No. 63) under UAE Federal Law Number 6 of 2007, and its activities in the UAE are governed by such law. Further information about Zurich International Life Limited is available at: 

About Emirates Environmental Group

Emirates Environmental Group (EEG) is a professional working group established in 1991. It is devoted to protecting the environment through the means of education, action programmes and community involvement. EEG is actively encouraged and supported by concerned local and federal government agencies. It is the first environmental NGO in the world to be ISO 14001 certified and the only organisation of its kind in the UAE with accredited status to the United Nations Convention to Combating Desertification (UNCCD) and the UN Environment Programme (UNEP). EEG is a member of the UN Global Compact, the International Union of Conservation for Nature (IUCN), the Global Urban Development (GUD), the One Planet Network under programme of Sustainable Food System (SFS) and its Multi-stakeholder Advisory Committee (MAC) and Global Partnership on Marine Litter (GPML).

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