Adds prestigious location to its portfolio in the UAE
Splash, the high-street fashion retailer celebrated the opening of its "boutique" concept format store in the internationally diverse retail destination, The Dubai Mall, with an evening full of fashion and glamour. The store which is located on Level 2, opened its doors on August 11, 2011 and will house an eclectic mix of young fashion brands retailed under the Splash portfolio. The store was inaugurated by Raza Beig, CEO, Splash along with Dubai's high-profile glitterati amidst a multitude of fashion enthusiasts present in the mall.
For this special occasion, Splash hosted an evening of fashion with bloggers from all across the UAE. The competition revolved around styling the most fashion forward Autumn Winter looks based on key season themes visualized in the store. The store currently stocks the recently launched Autumn Winter collection along with a special edition collection especially designed around the festive season so bloggers had a fun time picking up crazy yet very interesting looks. The winning blogger walked away with the final look while all others received a bunch of Splash goodies.
Celebrating the festive season and speaking on the sidelines of the store opening, Raza Beig, CEO, Splash said, "Our retail footprint has become stronger over the years and our store in Dubai Mall which is Middle East's most prominent retail destination is a strategic brand decision. The new store follows the "boutique" concept format which has been successfully explored by the brand in its Ibn Batuta store and is the new store strategy going forward. The new format is bound to attract a multitude of customers' locals and tourists alike given the very trend oriented, hand-picked collections we will be retailing. Also designed with a very cosmopolitan look and feel, the store ups the ante in terms of customer engagement and satisfaction."
Reflecting the young and very vibrant attitude of the brand, the beautifully designed store offers a glimpse into the future of the evolving brand with its fresh look and feel. The store will stock the most fashionable and dynamic youth oriented looks and specialty collection for our fashion-enthused audience.
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About Splash
Headquartered in Dubai, Splash is Middle East's largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 125 stores and 50 brand stores across 10 countries.
An 'Eye' for the latest global trends in fashion design offered at fabulous value is the soul of Splash which has carved a niche for itself as one of the most successful local players in the region's high-street fashion category. Splash showcases popular collections for men, women and teens with a wide offering of fashion apparel and accessories to suit the customer's every lifestyle need.
In-house designed collections include favorites like Ms, Nexus, Retro, ZYNC and Scarlet while Splash's international portfolio comprises international brands like Lee Cooper (European denim brand), Arrow (American Apparel brand), Bossini (Hong Kong based leisurewear brand), Kappa (Italian sports brand), Maui & Sons (Californian surf & lifestyle brand), UMM (Italian Music Inspired Brand), Zodiac (the Business shirt & Tie brand) and Smiley World among others.
A brand which constantly believes in raising the bar, Splash is acknowledged as a trendsetter in the region. The Splash Fashion Show held twice every year is by far the most popularly awaited event in the social calendar of the region. Another first for the brand and in the region is the Splash Limited Edition 2011 Calendar launched in January 2011.
Splash has also received several significant industry accolades that include being awarded the recent "Superbrand" status 2011. The brand has been listed in Forbes Arabia's "Top 40 Arab Brands" list, and has been awarded by Dubai Customs for being the highest importer of readymade garments in the UAE. Splash has also won several marketing awards of great significance over the years.
For more details visit Splash's website www.splashfashions.com
© Press Release 2011
