Dubai: Dubai Parks and Resorts, the largest integrated theme park destination in the region, has signed an exclusive partnership with Baskin-Robbins to broaden its marketing platform by expanding its offering for customers and spreading awareness about the destination through Baskin-Robbins’ extensive network of over 800 outlets across the GCC.

As a strategic partner, Baskin-Robbins will have exclusive rights as the sole ice cream franchise at the Dubai Parks and Resorts’ four exciting theme parks, MOTIONGATE™ Dubai, LEGOLAND® Dubai, LEGOLAND® Water Park and Bollywood Parks™ Dubai.

Ahmed AlRayyes, Chief Commercial Officer, DXB Entertainments, said: “We are delighted to sign a strategic agreement with one of the most popular ice cream makers in the world to create fun and memorable experiences for our guests. This agreement is part of our ongoing and successful efforts to collaborate with leading consumer and travel brands to enhance the guest experience and market our destination”.

“Ice cream and fun go hand in hand, so we are pleased to partner with Dubai Parks and Resorts to bring Baskin-Robbins’ delicious range of ice creams to guests at their renowned theme parks,” said Mr. Mohammed Abdullatif Galadari, Director of Galadari Brothers Co. LLC, the Licensee of Baskin-Robbins in the Middle East. “We are also excited to collaborate on bringing some of the excitement of the theme parks into our Baskin-Robbins shops across the Region” he continued.

Dubai Parks and Resorts has something for everyone across four themed parks. Visitors can enjoy thrilling rides and meet their favourite movie characters like Shrek or Kung Fu Panda, escape to the fantasy world of the Smurfs or enjoy nail-biting roller coaster rides and other interactive shows at MOTIONGATE™ Dubai.

BOLLYWOOD PARKS™ Dubai, the world’s first and only Bollywood-themed attraction, features some of the greatest Bollywood blockbusters. Guests can enjoy a spectacular Broadway-style Bollywood musical and the chance to meet favourite movie star look-a-likes such as Shah Rukh Khan or Amitabh Bachchan.

Families can enjoy action-packed, water-based activities, including thrilling rides on 20 water slides and attractions at LEGOLAND® Water Park. Children aged between 2-12 years and their families can enjoy a fun mix of indoor and outdoor rides, attractions, and building experiences at LEGOLAND® Dubai.

Guests can also journey through time and experience the street ambiance, theatres and cuisines from four distinct eras at Riverland™ Dubai, the gateway to Dubai Parks and Resorts.

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About Dubai Parks and Resorts

Dubai Parks and Resorts owned by DXB Entertainments PJSC, is the Middle East’s largest multi-themed leisure and entertainment destination comprising four separate theme parks: MOTIONGATE™ Dubai, the region’s largest Hollywood-inspired theme park, featuring immersive rides and attractions based on Hollywood hits; LEGOLAND® Dubai, a unique, interactive theme park for families which brings the well-known LEGO® brick to life in a playful learning environment; and BOLLYWOOD PARKS™ Dubai, a first-of-its-kind theme park that showcases rides and attractions based on some of Bollywood’s biggest blockbusters. It also hosts the LEGOLAND® Water Park, the region’s first water park catering to families with children aged 2-12. Expected to open in late 2019, Six Flags Dubai will be destinations fifth theme park and the regions first Six Flags themed park.

The entire destination is connected by Riverland™ Dubai, the free to enter themed recreational hub with a multitude of dining, shopping and unique entertainment options that connects the theme parks, perfect for friends and families of all ages. Guests can stay at the Lapita™ Hotel, a Polynesian themed family hotel part of the Marriott Autograph Collection.

Located on Sheikh Zayed Road opposite the Palm Jebel Ali in Dubai equidistant to Dubai and Abu Dhabi International Airports, the destination offers over 100 rides and attractions

For more information, go to: www.dubaiparksandresorts.com

Follow Dubai Parks and Resorts:

For additional information please contact:

Anas Mehmood, Sr. PR Executive - BPG Orange

Tel: +971 4 506 5549

Email: anas.mehmood@bpgorange.com

About Galadari Ice Cream Company:

Galadari Ice Cream Co. LTD. LLC, headquartered in Dubai, is a subsidiary of the Galadari Brothers Group. Galadari Brothers Group is a business conglomerate based in UAE for over 50 years, having successfully introduced over 30 global brands into the region and overseeing operations across the Gulf, Asia, and Australia. Galadari Brothers Group has its operations in various sectors including F&B, Automotive, Heavy Equipment, Engineering, Print and Media, Hospitality, Travel and Tourism, and Real Estate among others.

Galadari Brothers Co. LLC, a Baskin-Robbins licensee for nearly 40 years, operates more than 850 Baskin-Robins stores across the Middle East. Additionally, Galadari Brothers Co. LLC. is a joint venture partner with Dunkin’ Brands Incorporation for the Baskin-Robbins business in Australia, where there are currently more than 80 stores.

About Baskin-Robbins

Baskin-Robbins is the world's largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 8,000 retail stores in 55 countries around the world. The brand was founded by two ice cream enthusiasts whose passion for ice cream led to the creation of many iconic ice cream flavors including Pralines ‘n Cream, Jamoca® Almond Fudge and Very Berry Strawberry. Today, Baskin-Robbins has more than 1,300 ice creams in its flavor library, and also offers custom ice cream cakes, frozen beverages and ice cream sundaes. Its franchised ice cream stores serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month.

© Press Release 2018

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