Dubai, UAE - SMEs receive a welcome boost today as du and digital pioneers Zoser re-launch the yellow pages directory as a cutting edge, digital marketing tool. The service will help connect consumers with local firms by offering the most comprehensive, accurate and easy to use business directory in the UAE.
Using a combination of geo-location technology and on the ground agents, du, in partnership with Zoser, has created the UAEs most reliable and detailed online directory of UAE firms. The newly launched service now offers firms an attractive digital shop window, creating a new channel to reach out to customers. Businesses can take advantage of the service at no cost; however, they will have the option of getting a premium with certain upgrades and profile enhancements.
Mohamed Badr, UAE Country GM at Zoser, said: “This is the smartest way to search for a business in the UAE. We are developing the yellow pages concept into a next generation directory, giving consumers a superior user experience. Businesses will benefit from new leads generation, in addition to a self-management tool to tailor their own online profile and view analytics.”
Carlos Domingo, Chief New Business and Innovation Officer, du, said: “We know that SMEs are significant drivers of the UAE economy, yet many don’t have the budget for growing their brand online in today’s digital economy. To add value to their business, we looked to innovation and technology to develop new avenues for them to connect with customers. Through our collaboration with Zoser, we are able to improve the online visibility of SME’s so they can grow their business, and in turn, benefit the UAE as a whole.”
Over 100,000 local businesses can be found on www.duyellowpages.ae which goes live today.Businesses can register through the website or by calling our office at 04-348-4504. A printed version of the directory will also be available.
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About du
du is a vibrant and multiple award-winning telecommunications service provider serving over 8 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 80,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.
du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.
Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.
As an Emirati business, du is vested in supporting innovation and entrepreneurship in the UAE. The company has, on average, had an Emiratisation rate of 34% since 2013 across its entire business. Human capital is a key focus area for the company, and the company employs nearly 2000 people from over 60 nationalities. du has won Gallup Great Workplace Award for two consecutive years.
du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.
For more information visit www.du.ae
For further information, please contact:
Saugat Chatterjee
Brand & Communications
du
Mobile: +971559367045
Email: Saugat.Chatterjee@du.ae
Layal Dalal
Communications Manager
MSLGROUP
Email: layal.dalal@mslgroup.com
© Press Release 2016
