United Arab Emirates: Al-Futtaim Engineering & Technologies (AFET), the leading provider of holistic and 360-degree engineering and technology solutions in the building industry, and part of the Al-Futtaim Group, partnered with Panasonic Electric Works Middle East & Africa (PEWMEA), to introduce the latest cutting edge technologies in fire alarm systems (FAS).

Building on an already successful and established partnership, the two firms conducted a seminar in Abu Dhabi aimed at propelling the local FAS business toward the next stage of growth, while advancing a shared goal of providing customers the highest level of safe and reliable fire detection and prevention solutions.

The event gathered businesses, consultants, engineers and other professionals from across industries including construction, hospitality, fire and safety, as well as representatives from various government agencies. New products were introduced at the seminar including multi-functional display units as smoke control panel, aspect aspirating detector for clean rooms data centres, cold storage freezers, logistic hubs, dusty, corrosive, humid environments, as well as wireless fire detection hybrid system and more.

Mr. Murali Serpakkam, Managing Director of Al-Futtaim Engineering & Technologies said, “At AFET, we always strive to partner with like-minded brands that strengthen our capabilities, continously innovate and are committed to offering the highest quality standards and offerings to their customers. By partnering with Panasonic, their expertise in fire detection and alarm systems have allowed us to deliver cutting edge fire protection solutions in the UAE across key sectors including healthcare, education, retail, hospitality, government, and logistics, among others.”

Mr. Eiji Ito, Managing Director of PEWMEA said, “Ever since 2021, we are on a dedicated mission to advance innovations in fire detection and protection technology. With our strong commitment to bring industry-leading, highly-reliable and Japan-quality solutions to the country, we are thrilled to work with a partner like Al-Futtaim Engineering & Technologies to push the boundaries on how our technology is delivered to customers. We believe that we can continue to push those boundaries and take this important mission to the next level to empower and uplifit communities and businesses we work to protect.”

Mr. Bjorn Svensson, Managing Director of Panasonic Fire and Security Europe AB, and his team presented the Panasonic FAS features and benefits to customers and attendees. ”We are excited about the industry-leading capabilities that these new products bring,” said Mr. Svensson.  “With our range of AI-enabled Intelligent Detectors that reduce false alarms and offers the highest level of accuracy – add to these newly-launched products – Panasonic FAS will continue to set the standards for providing the ultimate safety and protection to homes, business and other spaces.”

AFET boasts an experienced and internationally trained management team supported by engineers and technicians who handle the most demanding fire portection projects seamlessly to deliver exceptional service. As a part of the ongoing collaboration, AFET and Panasonic worked together to be successfully listed in the vendor lists of some of the leading UAE MEP Consultants.

Al-Futtaim Engineering & Technologies, one of the region’s leading system integrators, does more than simply invest in tomorrow’s business solutions. It helps them grow, perform, and succeed by bringing together the right experience, infrastructure, and opportunities to turn great ideas into business value.

With over 45 years of operations and a proven track record in the UAE, KSA, Egypt, and Qatar, Al-Futtaim Engineering & Technologies is the premium choice for holistic engineering and technology solutions in the market. The trusted industry leader provides superior reliable products and services such as MEP, Facilities Management, Air Conditioning, Scaffolding and Access Solutions, Elevators and Escalators, Control and Life Safety, Building Products, Energy Management, Digital Transformation and Technology Infrastructure to the building industry. Al-Futtaim Engineering & Technologies targets businesses looking to advance and elevate customer and business partners’ reputations with quality, reliability, and on-time work. 

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About Al-Futtaim Engineering & Technologies

Al-Futtaim Engineering & Technologies offers customers complete engineering and systems integration solutions.

Established over 45 years ago, the Engineering arm operates in the United Arab Emirates, Kingdom of Saudi Arabia and Egypt and provides a wide variety of products and services for the construction industry from air conditioning, scaffolding and access solutions, elevators and escalators, control and life safety, facilities management, building products, MEP, Technology Infrastructure and Digital transformation.

The company continues to successfully represent strong international brands like AFTRON, Airedale, Hitachi, Johnson Control, TOTO, LM, Toshiba, Roca and KRANTZ amongst others.

The Technologies division provides complete business solutions to large, medium, and small customers that include networking solutions, IP telephony, infrastructure, contact center solutions, business applications, ELV systems, professional audio-visual solutions and managed services.

These solutions are further complemented by services that include project management, installation, testing, commissioning, and after-sales maintenance contracts. Its partners include best-in-class vendors such as Panasonic, Alcatel-Lucent Enterprise and Microsoft Business Solutions amongst others and currently operates in the UAE and has branch offices across Pakistan. For more information visit: https://afet.com/

About Al-Futtaim Group

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail, and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia, and Africa, we partner with over 200 of the world's most admired and innovative brands.

Al-Futtaim Group’s entrepreneurship and relentless customer focus enable the organisation to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate. By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers every day. For more information, visit: www.alfuttaim.com

About the Panasonic Group

A global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022, with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella. Founded in 1918, the Group is committed to enhancing the well-being of people and society and conducts its businesses based on founding principles applied to generate new value and offer sustainable solutions for today’s world. The Group reported consolidated net sales of 6,698.8 billion yen for the year ended March 31, 2021. Devoted to improving the wellbeing of people, the Panasonic Group is united in providing superior products and services to help you Live Your Best. To learn more about the Panasonic Group, please visit: https://holdings.panasonic/global/

About Panasonic Marketing Middle East and Africa FZE (PMMAF):

Panasonic Marketing Middle East and Africa FZE (PMMAF) are the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic are handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region. PMMAF website: http://www.panasonic.com

For further information, please contact:
Shifa Al Usman | Impact Porter Novelli | s.alusman@ipn.ae