Dubai, UAE, 23 June 2011 - Canon Middle East today launches the IXUS 115 HS - a stylish and slim IXUS that effortlessly blends stand-out looks with great performance, even in low-light. Featuring Canon's HS System, the IXUS 115 HS makes it easy for you to take outstanding shots in all conditions. Be the envy of all your friends with the enviable design of the IXUS 115 HS, available in four vibrant colours, featuring a super-slim metal body and signature IXUS styling.

Stunning performance in all conditions with the HS System

Say goodbye to disappointing results thanks to Canon's unique, high-performance
HS System. Whether capturing the atmosphere of a party, or the rich colour of a sunny summer's day, Canon's HS System gives you exceptional image quality in all conditions. Even in dimly-lit environments where shots can be unclear, grainy and lacking in detail, the HS System produces clear, natural-looking images without having to use the flash - delivering all-round performance from a stylish body you can take anywhere.

Shoot exceptional images, with confidence

There's no need to worry about settings thanks to Canon's Smart Auto mode, which automatically detects up to 32 different scenes and takes care of everything for you so all you have to do is point, shoot and enjoy capturing the moment. Be sure to get the perfect result if you're photographing tricky, fast-moving action with High-speed Burst Mode, which takes a rapid burst of shots and freezes the action to either capture the perfect moment or a whole sequence of shots. You can also capture beautiful night-time shots using Handheld Night Scene, which shoots a number of pictures of the same scene in sucession and combines them to create one blur-free, and perfectly exposed image.

Shoot more with Movie Mode

As well as impressive stills, you can instantly record Full HD 1080p movies by pressing the dedicated movie record button as the action unfolds - allowing you to capture special moments in stunning clarity. For even more artistic movies,

Super Slow Motion Movie can capture life up to eight times slower than real-time. Capture the moment before each photo you take with the new Movie Digest mode which records up to four seconds before every still image taken, before joining the clips together to create a bonus movie to complement your photos.

Express your creativity

Free your imagination and experiment with wide range of creative shooting modes on the IXUS 115 HS, including Toy Camera effect, which re-creates the look and feel of images produced by an older-style camera; or create bright, retro looking images with Poster Effect. Put yourself in the picture with clever Smart Shutter, which uses a wink, a smile or the appearance of an additional face in the scene to trigger a perfect portrait or group shot. You can even shoot underwater down to depths of 3m with a lightweight, compact waterproof case, or go down further with a 40m diving case, giving you incredible flexibility.

IXUS 115 HS - key features:

  • Premium image quality even in low light using the HS System with 12.1 Megapixel CMOS Sensor

  • 28mm wide-angle, 4x optical zoom Canon lens with optical Image Stabilizer

  • Slim metal body with large 7.6 cm (3.0"), strong and clear PureColor II G LCD

  • Full HD movies (1080p) with Dynamic IS and HDMI

  • Smart Auto detects 32 scenes for the ultimate in point and shoot

  • High-speed Burst and Super Slow Motion Movie capture fast action

  • Movie Digest records the fun before each shot to create a bonus movie

  • Miniature and Toy Camera effects, Smart Shutter with Smile and

Wink Self-Timer

  • Handheld Night Scene and Best Image Selection: great results anytime

  • Optional waterproof cases

-Ends-

About Canon Middle East

Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East and North Africa and is based in Dubai, UAE.

Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon's tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.

Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers' creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image.

Canon believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei - 'To live and work together for the common good'.

Further information about Canon Middle East is available at: www.canon-me.com

For media enquiries, please contact:
Rijosh Joseph
DABO & CO
t: +971 50 2818849
e: rijosh.j@daboandco.com

© Press Release 2011