Region's first and only low-fares airline chooses feature-rich Focus RT to streamline its operations

Dubai, June 19, 2005: Air Arabia LLC, the Middle East region's first and only low-fares airline, implements Focus RT - the feature rich Enterprise Resource Planning Solution from Focus Softnet. Focus RT will enable Air Arabia to streamline its operations and efficiently manage its business processes and future growth.

Focus RT is a Real Time ERP Solution that has raised the standards in the definition of Solution providing and User-friendliness. Focus RT is perhaps the only ERP solution that passes on the reins, tools and know-how of addressing change to the User through the in-built Report Designer and facility for attaching External Report Writers and Applications and also through the advanced Voucher Wizard and Document Setup Guide, which allow authorised users to create or alter any number and type of vouchers and thereafter align them into any desired workflow.

"Focus RT is an efficient and feature-rich product that meets most of our requirements. The Focus team were professional, quick to understand our needs and showed us how these needs could be fully addressed by Focus RT functionality. Focus RT is also very competitively priced," says Donald Hubbard, Director Finance, Air Arabia. 

"The flexibility and simplicity of use of Focus RT was very appealing and matched the way we like to do business. Also, having local support and development capability at our doorstep is an added advantage, and increased our confidence in the product and after sales support." Hubbard adds. 

Focus RT, a completely modular and scaleable software, helps increase productivity and reduce costs thus paving the way for increased revenues for enterprises.

"We are very pleased that Air Arabia has chosen Focus RT," says Nisith Naik, Vice President - Operations, Focus Softnet. "Air Arabia is a success story of a pioneering company born out of a very visionary initiative. We reckon therefore, that being chosen by Air Arabia is in itself a very huge compliment to Focus. We draw immense delight in the realization of the significance and magnitude of the role we've been chosen to play in materialising the progressive vision they have for the future", he adds.

The solution will enable Air Arabia's diverse business activities, which operate across the Middle East, to operate efficiently, as well as to provide real-time updates on its operations.

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About Focus Softnet:                                                              
(Website: www.focussoftnet.com )
Focus Softnet, which commenced operations in 1992, has a strong global presence with offices that deliver a comprehensive range of products and services. With its International Headquarter in Dubai Internet City and with offices across the G.C.C, Focus has a well established infrastructure and an excellent management team. The solutions developed by Focus Softnet are business driven technologies that have been developed in constant consultation with functional and management experts from the industry. Their wide range of products and the modules within them - help seamlessly integrate a wide range of customer requirements. These solutions minimize information bottlenecks and Focus Softnet is always at the clients' service to customise them in keeping with the organisations overall vision and strategy. Major markets of Focus are India, Middle East and Far East. In Middle East, Focus has 10 offices covering entire GCC, Iran and Yemen. Focus6 is the mid-market accounting solution with over 1500 customers in UAE and over 2500 customers in the Middle East.

About Air Arabia LLC:                                                        
(Website: www.airarabia.com )
Air Arabia LLC was established as a fully fledged commercial airline of the United Arab Emirates on 3rd February 2003 by an Ameeri decree issued by His Highness Dr. Sheikh Sultan Bin Mohamed Al Qassimi, the Ruler of Sharjah and Member of the Supreme Council of the UAE. The Air Arabia fleet consists of five modern A320 aircraft flying directly to destinations in: Bahrain, Egypt, India, Kingdom of Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, Sri Lanka, Sudan, Syria and Yemen.

This press release has been sent to you by Nirmala D'souza (PR Consultant) on behalf of Focus Softnet. For further details, please contact:
Focus Softnet
Mr. Gomender Singh
Operations Manager
Tel: + 9714 3912670
Email: gomender@focussoftnet.com

OAK Consulting
Ms. Nirmala D'souza
PR Consultant
Tel: + 971 50 734 3840
Email: nimi@oakconsulting.biz

© Press Release 2005